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When Two Become One. The New Paid and Organic Report 23 Aug 2013 | 03:08 pm
Unbelievable Jeff. Last time I was this excited was when the spice girls split up. Yesterday Google announced a brand new report available in Adwords under the dimensions tab. We can now gain ins...
Find Your Ad’s Sweet Spot Using Microsoft Excel 10 Jul 2013 | 06:04 pm
As you may know not every account performs in the same way, even if the account offers the same products or services as another account, some campaigns have a better CTR in position 3 or 4, you may ev...
The New Adword Keyword Planner 3 Jul 2013 | 05:46 pm
Introducing the new Adword Keyword Planner: The Keyword Planner is a combination of the Keyword Tool and the Traffic Estimator. It is however not just a tool merge, but has been developed further....
Adwords Sitelinks with Descriptions 1 Jul 2013 | 03:47 pm
Sitelinks can be a great effective way to improve the click trough rate and the visibility of your ad. Sitelinks offer additional information that searchers find often more relevant and useful. Previ...
SAScon 2013 Day 1 – By Kevin Spinks 8 Jun 2013 | 10:17 pm
2013 is the third year that I have attended SAScon, the North West based “Search, Analytics and Social media” conference. Whilst some Delegates, Speakers and Sponsors travel from further afield, there...
Location Targeting in Enhanced Campaigns 29 Apr 2013 | 07:24 pm
The next in our series of blogs outlining the changes between Legacy and Enhanced campaigns is the introduction of Location bid multipliers. This now allows bids to be adjusted in three ways; 1) Loca...
Google Glass, Augmented (Hyper)Reality and the future of advertising [Part 1] 25 Apr 2013 | 02:47 pm
Google released the Google Glass terms last week, which state (to the surprise of many), that developers “may not serve or include any advertisements in your API Client.” This has been interpreted b...
Device Targeting in Enhanced Campaigns 15 Apr 2013 | 05:55 pm
Back in February, Google announced major changes to their Adwords product with the introduction of Enhanced Campaigns. One of the most crucial changes between Enhanced and Legacy campaigns resides in ...
A Call for All 5 Apr 2013 | 02:26 pm
Following Google’s announcement of developing “enhanced” campaigns and a whole new load of features being made available, they have brought in a new disapproved advert policy as well. As of 1st Apri...
Introducing Google Adwords Business Credit Cards 28 Feb 2013 | 02:48 pm
For those who are wondering how to drive more traffic to their site without the worry of paying upfront….no need to look any further … On the 7th October 2012 Google announced a simple way to do thi...
