Ethnio is Now a Separate Company. W00t. 17 May 2012 9:16 AM (12 years ago)
As of today, we have spun off ethnio into a separate company! You can read all about it, appropriately, on the new ethnio blog. It’s been five years since we created ethnio, and it’s finally grown enough to leave the warm embrace of our consulting firm, and this will improve things for our customers and help […]
NY Junior Researcher Internship 1 Apr 2012 3:24 PM (13 years ago)
We have an immediate opening for an intern at our acclaimed UX and design research team (in the New York office at Studiomates!). For this position, experience is not the most important qualification, although we would love to hear about student or industry projects on which you learned and applied UX skills. We are looking […]
Ten-Year Reflections 26 Jan 2012 1:19 PM (13 years ago)
A Look Back Last week our company turned ten. I didn’t think it would mean that much to me, since ten years is pretty arbitrary, but it’s been fun to reflect a bit. For most of the years since my buddy Craig Peters and I incorporated on January 16th, 2002, I’ve been concerned with running […]
Jodi & New York 17 Jan 2012 11:28 AM (13 years ago)
Very exciting news today!! We’re welcoming onboard the fabulously accomplished Jodi Leo as Director of UX and the head of our New York office. We’re beyond excited to be leaning more towards interaction design in addition to creative and accurate research, and Jodi will be helping us do both those things from New York. This […]
B|P X3 at SXSW12 5 Jan 2012 12:52 PM (13 years ago)
We’re excited to announce that we have three talks at SXSW this year. Nate, Cyd, and Stephanie will be co-presenting three separate sessions with some awesome folks in the design, UX, and nonprofit worlds. We hope to see you there! In, “Designing for Context,” Nate will be joining Andrew Crow (Razorfish), Karen McGrane (Bond […]
Time Aware Research at DRC 25 Oct 2011 8:28 PM (13 years ago)
Slides from my talk at the 2011 Design Research Conference in Chicago.
Twitter+Ethnio: a case study 13 Sep 2011 9:43 AM (13 years ago)
A few weeks ago, for a study of digital readers in university settings, our client had neither a highly trafficked website nor a large recruiting budget. No problem, we said, we can use Ethnio via Twitter. Normally this method is a great supplement to placing Ethnio code on a website, but for a student audience […]
A Native Language Approach 17 Aug 2011 3:14 PM (13 years ago)
It’s becoming increasingly common to want to talk to users of technologies in other countries other than your own. Often times, this means communicating with people who are not native speakers of your language. This can be a very challenging aspect to a project, especially when it comes to recruiting, and it is something that […]
Is Personalization Always Dangerous? 21 May 2011 5:11 PM (13 years ago)
Two days after recommending ‘personalization’ to a client’s site that wasn’t making use of user viewing history, I watched Eli Pariser’s TED talk about the filter bubble. He explains how personalization online—Google, Facebook, etc.— is dangerously limiting our world view. I panicked, thinking I had subconsciously sipped the personalization potion. After all, much user interview […]
Why Are You Still Scheduling Participants? 29 Mar 2011 11:04 AM (14 years ago)
Most user researchers feel they get the best results if they recruit and schedule study participants themselves. We agree. There’s an art to it, which makes it hard to outsource, but it takes a lot of time. An awful lot. Take a minute and think about how many hours you or the people you work […]
New Ethnio Pricing 10 Feb 2011 7:51 PM (14 years ago)
I’m extremely excited to be nearing completion of the first big redesign of Ethnio in over three years, and want to send out a big thank you to everyone who has been using and talking about Ethnio lately for making this possible. Still Months Away. As part of the redesign, we’re introducing brand new monthly […]
Help Us Make URF10 Perfect 4 Nov 2010 4:56 PM (14 years ago)
We’re putting the final touches on User Research Friday 2010, which is coming up on November 19th (and the 18th for workshops). As part of making sure the day is filled with learning and joy, we’d love your help with two questions about some of our content: 1. What would you like to hear about from […]
This Picture Nate Took Hit #1 on Flickr 26 Aug 2010 10:29 AM (14 years ago)
Our own Presidente, Nate, was invited to the exclusive Phoot Camp this year, which was sponsored by Virb and put on by the epic Pictory (both just happen to be examples of phenomenal interface design). While there, Nate took this shot of amazing photographer Derek Wood riding a bicycle named “The Fury,” which nate purchased along with Apple Creative Director […]
The Super Technical Guide to GoToMeeting for Remote Usability on a Mac 1 Jul 2010 11:38 AM (14 years ago)
When Whitney Hess tweeted this week about needing help with a remote usability test, we jumped on the opportunity to help. “Simple,” we said! “That’s what we do everyday!” Well, not exactly simple but do-able without too much effort. Here’s what Whitney told us she needed: A way to call a user in her home […]