I'm sure that here you can find best practices to promote your brand on Facebook and Twitter. Using social media for customer service and engagement.
- Today's social media digital measurement strategy - How to measure a Tweet.
- Pacing your social posts.
- Recruiting new customers - Giving advice
- Creating content and sharing your content.
- Driving traffic to your site or store.
What Social Media can do for your .Local Business Make your Plan to Enccurage Engagemant ?
How USA Today increased return on investment, interaction, and influence
Read more at app.green.omniture.com
Most marketers engaged in social media can determine how many times social content is viewed, shared and clicked. Smart marketers are going a step further by using analytics to see how posts on Facebook and Twitter are influencing the bottom line.
Social analytics can turn social media involvement into a social media strategy. In this webcast, USA Today discusses how implementing a social media measurement strategy using the Adobe Digital Marketing Suite helped them pinpoint and focus their attention on areas that were driving the most engagement and revenue for their company.
This webcast and guide will discuss:
- Best practices to promote your brand on Facebook and Twitter
- Using social media for customer service and engagement
- USA Today's social media measurement strategy
If you can't gauge what social media content is successful then you cannot improve and optimize your social media strategy. Download this webcast and guide today to elevate your social media marketing.
Download now >
The Leading Search & Social Marketing Event, taking place November 14-18. SES Chicago will be packed with sessions, keynotes, exhibitors, networking events, and parties. Learn the latest strategies on PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. Early bird rate expires October 21!
http://www.passiveprofitmobileads.com
Google Brings Click to Call to Mobile Ads
If you have an AdWords campaign set up to reach searchers using Google's mobile search, you've got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google's mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user - and will contain the appropriate phone number.
In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it's done so you'll know what to do when you're in AdWords:
See more at searchenginewatch.com
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Now companies including Flytxt -- the folks running Teen People's mobile marketing campaign -- Enpocket, and m-Qube are helping media firms extend their marketing reach to mobile phones. Even advertising agencies like Foote Cone & Belding and BBDO have recently announced partnerships to help clients develop mobile marketing strategies.
publication
If you want to get a sense for where marketing is heading, look no further than Teen People. The publication, owned by Business 2.0 parent Time Inc., last week announced that it will integrate mobile phones into its marketing plans. The magazine will send out weekly updates and breaking news -- along with targeted advertisements and promotions -- via SMS to subscribers.
While the Teen People announcement likely flew right under most people's radar, it actually represents one of the largest commitments yet to using mobile phones as a marketing tool. The vaunted "third screen" in consumers' lives (after television and the PC monitor), the cell phone has long been considered a potentially important marketing and advertising tool, if only because it's the one device consumers carry with them throughout the day. But no one has figured out how to get the advertising to the phone without annoying the recipient. Text messaging is the first step because it has become an increasingly important means of communication for young consumers. Driven by shows like American Idol -- which generated nearly 14 million votes from subscribers via SMS this season -- along with SMS campaigns from McDonald's (MCD) and Coca-Cola (KO), short messaging is slowly becoming a more mainstream form of interaction.
Early evidence suggests that only the savviest of marketers will succeed. A recent study conducted by Ball State University's Center for Media Design found that of the one in four students who reported receiving unsolicited ads via cell phone, the vast majority couldn't recall who sent the message or what product or service was being peddled. Precisely because the phone is such a personal device with a well-defined role, unsolicited ads on a phone are seen as especially obnoxious and immediately discarded. In the Teen People instance, Flytxt hopes to overcome the distaste for unsolicited ads by sending breaking news updates and other content only to consumers who "opted in" and provided their own subscriber info.Read more at mmaglobal.com
It's a critical distinction. Folks who have willfully passed along their contact info are an eager bunch. The very people who salivate at having the latest news at their fingertips correlate strongly with the type of people willing to listen to a targeted marketing message. That could get marketers drooling if they know that the 17-year-old girl who signed up for updates from Teen People is likely to respond well to an advertisement for Seven jeans.
Mobile marketing will require more than repurposing existing content to fit a small screen. Smart marketers who take into account the personal aspect of the mobile handset -- and understand the opportunities and challenges presented by a device that travels with folks anywhere -- will have access to a highly responsive group of consumers. And the final piece of good news is that response rates for mobile subscribers are as high as 70 percent, compared with 10 to 15 percent for traditional marketing campaigns. The opportunity is there. It's up to marketers to figure out how to reach us before we tune them out.
This brings us to the next important accommodation needed for a smartphone browser and marketing for mobile world. Local and Global Business - asy to use Mobile Marketing. People in your town right now even walking down the high street, are searching for products and services on their Smartphones why not let them find you?
Read more at extremlymakemoney.blogspot.comGo Mobile – Taking Your Local Business to Customers - Go In
With the rapid growth of mobile devices in the US ,UK , Canada , Australia any where in the world , there’s no denying that mobile internet use is quickly on the rise. In fact, in 20010 an important milestone was reached when mobile access to the Internet exceeded desktop computer-based access for the first time. Since then, U.S. mobile Internet users have continued to steadily increase from 50.9 million in 2008 to 85.5 million in 2010 and over 5.3 Bilion people in worldwide , with a projected growth to 101.1 million in 2011. This increase in mobile web usage continues to create a tremendous amount of opportunity to reach customers on the go and enhances the development of mobile marketing.
Businesses large and small are increasingly using the mobile web as a platform to reach consumers . In fact, a recent study by the Online Publishers Association reports some interesting facts:
About one-in-ten mobile Web users said they have made a purchase based on a mobile web ad
23% said they have visited a mobile web site
13% said they have requested more information about a product or service from their mobile device, and
11% said they have gone to a store to check out a product due to a mobile web site or ad on smarthphones
Since most mobile web users are primarily focused on accomplishing a specific task, the key to leveraging mobile web is to provide users with the perfect balance of the right amount of information with a platform that is fast and convenient. Wireless Application Protocol (WAP) is the specific platform that’s used to create mobile web sites optimized for easy access from mobile devices.
Mobile MarketingImagine this scenario: You’re a restaurant owner , pizza owner or any other local busines owner. You send out a text to your subscribers that says: “It’s 11 am, where’s your lunch? Waiting for you at the Main Street Grill of course! Show this text to your server and receive a free glas of wine with your meal.”The text goes to everyone on your subscriber list. Within moments, they forward your text to their friends and coworkers. Soon, you start seeing some familiar faces walk in the door. You notice an increase in your foot traffic that day. And the next day. And even the days and weeks following.That’s the power of Mobile Marketing. Mobile Monopoly marketing is a permission-based marketing tool that lets a business owner reach their audience in a way no other marketing medium can – instantaneously, through text messages, directly to their mobile devices. Mobile Marketing is a great way to connect, engage, and communicate with your local customers, because you can so much with it:
- Send a simple message to create top-of-mind local awareness
- Introduce a new product or service localy
- Offer a “limited-time” coupon or discount code
- Promote a Facebook Local Business Page or other social media community
- Entice consumers to visit a mobile website for information or specials
- Encourage entry in a participation-based campaign, such as a contest or sweepstakes
And with a projected 1.8 billion mobile device users are on internet ( over 91% of the population are walking around with cell phone every day 7/24 ), it’s easy to see why mobile marketing is fast becoming a major player in the world of consumer communications.With the increase in ownership, decrease in price, and advancement in technology for mobile devices, mobile marketing is definitely here to stay. It is a powerful marketing tool for growing your business easily, affordably, and exponentially. Have you done any mobile marketing or do you know anyone who has? Share your experience in the comments.Tags: Advertising, Business, Internet Marketing, Marketing, Mobile marketing, small business, WAP
Deliver the best of online… at the point-of-retail
Right now consumers use mobile devices to help make purchase decisions while in a retail store. In fact, Motorola released a study recently indicating 51 percent of retail shoppers around the globe used their mobile devices in some capacity to help make a buying decision during the 2009 holiday shopping season. Consumers want the kind of specific and detailed information they find online – like user reviews and discounts – to help make informed purchase decisions. Shoppers intuitively know this information is available, but not accessible in a traditional retail setting. This great content should help shoppers make informed buying decisions at retail, and that is possible with the mobile Web.
http://www.mobilehelpers.com/adamterwinski
Sometimes you need to send a text message, but you forgot your phone, or you have poor cell reception, so what can you do? Or you just prefer the comfort of the full keyboard to the crammed one on your phone? No problem, we’ve got 10 sites to help you get started with staying in constant contact with your friends, families and even your customers.
Bloove.com – Get your phone contacts on the Bloove site, and then log in and manage them as well as send them text messages directly from the site.
ClearSMS.com – A professional SMSing service for businesses to send out mass messages to their customers to alert them about specials and sales. All messages are assigned a value in credits an you purchase more as needed.
GizmoSMS.com – GizmoSMS lets you send texts to users in over 50 countries an a slew of carriers inside each of those. While it is free to use, it does not allow space for identifying yourself except inside the body of the text.
Group2Call.com – Allows you to import your contacts, break them up into groups and send all the free texts you want to them. Also offers the chance to broadcast voice messages, but you have a limited supply of those.
Jaxtr.com – This one requires the person you wish to text to have the widget (like the one pictured above) installed on their blog or social networking profile, but if it’s there, you can text the member if they live in one of any 38 countries.
OhDontForget.com – Not only can you text people, you can schedule them for later delivery.
SMSGupShup.com – A system to allow you to send one text message to a number and they will then resend it out to every member that belongs to your group, up to 5,000 people in size.
Swaggle.mobi – A service for small groups to SMS each other at once; accessible via iPhone as well as by the web.
Yahoo Mobile – Yahoo Mobile lets you send and receive phone text messages; you will not be charged for sending the SMS; but the recipient might be charged the standard messaging rates for receiving or replying.
Read more at mashable.comYellowpipe – Mainly a web host, but they happen to offer a quick and easy SMS feature when you just have to get out a text quickly. They do allow you to enter a return number.
Ads Mobile Marketing |
It is quite justified to be apprehensive about new products that are billed as search engine optimization tools, mainly because there are so many of them out there, each of them claiming to be the best gift to the Internet marketing world. That is why there are a lot of people who are skeptical about SEOPressor as well. This is a new search engine optimization product that works especially with WordPress websites, bringing them to the top results page on Google.
However, what most people want to see is how SEOPressor can help them with their SEO. Here are some points that elucidate that difference:-
1. SEOPressor is a tool designed exclusively for WordPress websites. It analyzes various aspects of on-page optimization and lets the webmaster know a very true picture of the website. SEOPressor tells webmasters about the exact standing of their keywords, for instance. It tells people how their keywords are getting ranked and whether they should format them in any way (make bold, italicize or underline) to improve their viability. The software also tells about the worth of the images used on the website and the H1, H2 or H3 formats used in titles. In this way, SEOPressor keeps a keen eye on the little things that matter much with WordPress websites.
2. Unlike other tools, SEOPressor doesn’t just tell about the SEO problems of a website. It also gives good suggestions on what needs to be done. These include suggestions on how keywords and their formatting can be tweaked, how tags should be ideally added to images and so on.
3. SEOPressor also continuously tells webmasters on how their website is performing at the SEO level. An instant SEO score can be obtained which helps people know what they must do in order to improve the prospects of their website. SEOPress can also test and rate each post that is added to the website, which helps webmasters know the true value of any additions that they make to their websites, almost on an instantaneous basis.
4. The other great thing about SEOPress is that it has a highly successful and experienced developer behind it. This developer is none other than Daniel Tan, an SEO enthusiast, who is quite active on the Warrior Forum. He is a keen observer of the way websites work with search engines and has carved a credible name for himself with his previous products such as Backlink Syndication System and Rank Mover, both SEO products.
5. However, the real USP of SEOPress lies in the secret algorithm that it uses. This secret algorithm helps correlate SEOPress with the way Google ranks pages, thus ensuring that your website can rank extremely well in Google. The users of the product are quite hopeful that SEOPress will be termed as a mandatory plug-in for WordPress shortly.
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Can A Listbuilding System Be TOTALLY Automated?
I know we're all a bit sick and tired of promises of "automated software" that will make us rich before dinner.
And I'm always the first to be skeptical of these kinds of outrageous claims.
But today I may have to actually eat my words.
Because I just picked up a listbuildilng system that really is incredibly fast...,
And the traffic actually does keeps flow in on auto-pilot.
It's a pretty new tactic on the scene that I've heard of.
But I never really knew how to implement it.
Then I found this: more ...
Free Plug N Play Listbuilding System
At that link 7 figure marketer Bill McRea is GIVING AWAY this listbuilding system totally free...
It's his way of getting some buzz going for his upcoming product launch (apparently he's go another system up his sleeve that's even better than this)
In any case..
I went and got this myself and it's totally legit.
There's nothing scammy about it all.
It's just a way to instantly create a win-win offer that potential JV partners can't refuse.
Bill hand you EVERYTHING you need to make it work. And I mean EVERYTHING.
So if you know the power of having a mailing list..
Do yourself a favor and go get this.
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I mean...you can't beat the price, right?
P.S. There is one catch to this...you'll have to help spread the word. But that's easy for me because I've seen this strategy in action and know that it works.
You should get Free Plug N Play Listbuilding System now!
Considering The Google Suggest Tool In Your SEO
This service is provided by GoTwitr.com which makes it easy to connect even if you don't currently have a Twitter account. Just click the link above to get started.
Platinum Cash Club Who Els Wants To Access Insider Money-Making Secrets The So Called 'Gurus' Have Been Hiding For Years?
Free online classifieds marketplace - Make extra money online. Visitors posting free ads where they buying, selling and trading pets, autos, homes, computers, electronics and more. Also there are over 200,000 searchable ads with high quality pictures.
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Yahoo Status