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Chief Marketing Officer at Sizmek - Shares Insights 24 Mar 2014 2:52 AM (11 years ago)


Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Ricky Liversidge ...

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BrightTag Boasts 'Significant Growth' 24 Mar 2014 1:51 AM (11 years ago)


Global cloud-based marketing company BrightTag has unveiled a strong growth rate for the first two months of 2014. The 2009 founded US company, which allows it’s clients to collect, connect and take action on cross-channel customer data in real ...

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Kenshoo and Oracle Social Cloud to Provide Actionable Insights Across Social Media 21 Mar 2014 8:32 AM (11 years ago)

Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology has announced a Kenshoo integration with Oracle Social Cloud. The news comes as part of Oracle’s newly announced open API-based paid social media solution for its customers ...

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New Ad Targeting Startup Favours Context Over Data 21 Mar 2014 8:24 AM (11 years ago)


Ambiance, a new advertising solution from Belfast-based startup, Sophia, hopes to solve banner blindness without touching cookies, keywords, preferences or any other personal data. Sophia’s e-commerce solution, which has over 50 years of research and development and 17 worldwide ...

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The Importance of Responsive Design 21 Mar 2014 7:29 AM (11 years ago)


Imagine you saw the perfect pair of shoes while browsing the internet during your lunch break at work. As you’re riding the train home, you remember how much you liked those shoes, so you pull out your smartphone to ...

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Remarketing Industry Hots up in Australia 21 Mar 2014 5:13 AM (11 years ago)


Salecycle, a company specialising in basket abandonment, has announced the opening of an office in Sydney. The move is set to spark competition in the email remarketing space down under, which VeInteractive has had mostly to itself since the launch ...

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TopCashback ‘Softens the Blow’ of Mobile Ad Network Closure 21 Mar 2014 4:48 AM (11 years ago)


After the unexpected closure of m-commerce virtual network operator, Ovivo Mobile, customers were left in a state of flux. The UK-founded business, which offers free services in exchange for ads, gives customers access to Vodafone's network for no monthly ...

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France Still Searching for Right Attribution Model 21 Mar 2014 4:02 AM (11 years ago)


In line with the growth of the French e-commerce (+12% in 2013) the pressure to improve margins keeps growing. In the past couple of years, French advertisers have redoubled their efforts to make acquisition investments as profitable as possible. The ...

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CEO at BrandVerity - Shares Insights 21 Mar 2014 2:25 AM (11 years ago)


Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Dave Naffziger ...

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Top WordPress Strategies for Marketers 20 Mar 2014 6:00 AM (11 years ago)


With Google placing an increasingly large premium on fresh, quality content, WordPress can be a marketer’s best friend. For many it has become an indispensable tool. Before diving in, however, there are a few things to know about how ...

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Mobile Rewards Startup to Accelerate Global Publisher Relations 20 Mar 2014 3:27 AM (11 years ago)


Mobile advertising network Kiip has forged a partnership with Publicis Groupe-owned agency, VivaKi. The US mobile ad startup, which enables brands to reward a mobile gamer at the ‘achievement moment’, with rewards and commercial offers, is now working with VivaKi ...

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Lead Nurturing - Something All Travel Marketers Should Have in Place 20 Mar 2014 1:00 AM (11 years ago)


After a heavy period of indulgence and the stark reality of our formidable climate, the grind of the commute and the working week – it’s no wonder that the first three months of the year is the peak season for ...

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Where Next for Display Advertising in 2014? 19 Mar 2014 3:30 AM (11 years ago)


Online display continues to reinvent and refine itself at a rapid pace, with changes affecting all areas of the discipline from tracking, targeting and formats. While mobile and tablet activity continue to increase their share of the display market, there ...

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Attribution Company TagMan Targetted by Acquisition 19 Mar 2014 2:06 AM (11 years ago)


Ensighten has announced that it will be acquiring attribution company, TagMan, as it looks to broaden its enterprise data and tag management products. TagMan, which recently secured $40 million in series B investment?, is bringing a number of brands across ...

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Content Crackdown: BrandVerity’s New Service to Tackle Violations 18 Mar 2014 9:55 AM (11 years ago)


BrandVerity has today announced the launch of its new content monitoring offering. The US-founded brand protection and compliance tech firm said the new service allows compliance teams to quickly take action when partners post inaccurate offer details, make guarantees that ...

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INside the Boardroom: President at CJ Global, Kerri Pollard 18 Mar 2014 9:32 AM (11 years ago)


Last-click attribution is a topic that online marketers around the globe have explored at length in the past few years, asking questions like “Which marketing channel is most responsible for driving a sale?”,  “Which is more effective, the first click ...

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Google Returns to Affiliate Model After Turning its Back on GAN 18 Mar 2014 9:10 AM (11 years ago)


With the dust now fully settled on news of Google Affiliate Network's (GAN) demise, the US multinational corporation has brushed itself down and moved on – or has it? When the internet giant last year shuttered its global GAN operations ...

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Cashback Co Acquires Comparison Website & Launches in China 18 Mar 2014 4:15 AM (11 years ago)


Coinciding with its growing popularity in Asia, globally sprawling cashback site Ebates, has launched in China and has also bought a comparison shopping website. The San Francisco-headquartered firm has announced the acquisition of Extrabux - a free comparison shopping website where ...

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The Rise of Long Tail Clients 18 Mar 2014 4:07 AM (11 years ago)


There has been much debate over the last few months about the role of the agency in affiliate marketing with networks losing the management of top affiliates to in-house solutions. The trend allows agencies to focus on top-tier affiliate strategy ...

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Performance Marketing Awards Shortlist Unveiled 17 Mar 2014 4:19 AM (11 years ago)


The eagerly anticipated 2014 Performance Marketing Awards shortlist is now live, ahead of the biggest night in the industry’s calendar taking place next month. With 25 hotly contested categories, including four new for 2014, the competition has been stronger ...

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