Mahindra Tuv 12 Sep 2022 12:31 AM (2 years ago)
The post Mahindra Tuv appeared first on Flying Cursor.
Mahindra Thar 12 Sep 2022 12:02 AM (2 years ago)
The post Mahindra Thar appeared first on Flying Cursor.
Roads on fire Badshah 11 Sep 2022 10:27 PM (2 years ago)
The post Roads on fire Badshah appeared first on Flying Cursor.
Family Factor – Marazzo 11 Sep 2022 10:14 PM (2 years ago)
The post Family Factor – Marazzo appeared first on Flying Cursor.
Mahindra Scorpio Dhaakad 1 Sep 2022 10:36 PM (2 years ago)
The post Mahindra Scorpio Dhaakad appeared first on Flying Cursor.
Mahindra Farm Equipment 24 Sep 2018 3:28 AM (6 years ago)
The post Mahindra Farm Equipment appeared first on Flying Cursor.
Tasty Treat 23 Sep 2018 10:13 PM (6 years ago)
The post Tasty Treat appeared first on Flying Cursor.
Axis Mutual Fund 20 Sep 2018 9:09 PM (6 years ago)
The post Axis Mutual Fund appeared first on Flying Cursor.
Tasty Treat – Baba Sehgal 20 Sep 2018 3:16 AM (6 years ago)
The post Tasty Treat – Baba Sehgal appeared first on Flying Cursor.
Children’s Day 19 Sep 2018 11:14 PM (6 years ago)
The post Children’s Day appeared first on Flying Cursor.
Vistara Love 19 Sep 2018 11:03 PM (6 years ago)
The post Vistara Love appeared first on Flying Cursor.
Mojo Mavericks 19 Sep 2018 10:51 PM (6 years ago)
The post Mojo Mavericks appeared first on Flying Cursor.
Mojo Biking Brothers 19 Sep 2018 10:34 PM (6 years ago)
The post Mojo Biking Brothers appeared first on Flying Cursor.
Firangi Bhujiya 19 Sep 2018 6:05 AM (6 years ago)
The post Firangi Bhujiya appeared first on Flying Cursor.
Money Back Challenge 17 Sep 2018 6:12 AM (6 years ago)
The post Money Back Challenge appeared first on Flying Cursor.
Buzz Credit Cards 17 Sep 2018 4:38 AM (6 years ago)
The post Buzz Credit Cards appeared first on Flying Cursor.
Christmas Campaign 17 Sep 2018 4:03 AM (6 years ago)
The post Christmas Campaign appeared first on Flying Cursor.
Master Of Denim 17 Sep 2018 2:56 AM (6 years ago)
The post Master Of Denim appeared first on Flying Cursor.
Made of Nilgiris 17 Sep 2018 2:33 AM (6 years ago)
The post Made of Nilgiris appeared first on Flying Cursor.
Golden Harvest 7 Sep 2018 5:00 AM (6 years ago)
The post Golden Harvest appeared first on Flying Cursor.
Midnight Sale 6 Sep 2018 5:17 AM (6 years ago)
The post Midnight Sale appeared first on Flying Cursor.
Kitchen Stock Exchange 6 Sep 2018 5:10 AM (6 years ago)
The post Kitchen Stock Exchange appeared first on Flying Cursor.
Mahindra Mojo 13 Jul 2016 3:06 AM (8 years ago)
Mojo, Mahindra Two-Wheelers’ long awaited 300 cc motorcycle saw its digital launch conceptualised, planned and executed by us. We are responsible for all daily activity and content creation on Mojo’s digital platforms; from its social media handles to its website and app. Additionally we also look after User Generated Content that emerges for the brand and its effective utilisation.
What else do we do for Mojo? We introduce the bike to its target audience on digital, we work towards establishing it as a solid touring machine in the biking community, as well as come up with engaging ways of growig & solidifying the Mojo Tribe – the Mojo owners community that thrives on their common love for riding.
To further bring alive the Mojo’s ethos of being ‘Born For The Road’, we also shot its first TVC across Rajasthan that evocatively highlights its touring capabilities as well the camaraderie its riders share. Watch the Mojo film above.
The post Mahindra Mojo appeared first on Flying Cursor.
Seed The Rise 16 Jun 2016 4:27 AM (8 years ago)
The post Seed The Rise appeared first on Flying Cursor.
Spring-Summer Runway Project 26 Nov 2015 10:52 PM (9 years ago)
Instead of just talking about the range of the clothes and inviting people to the Reliance Trends store to shop from the Spring Summer Collection, we decided to engage shoppers in a fun activity. We created the Spring-Summer Runway Project.
We invited Mumbai’s popular fashion bloggers to shop from their collection so they can curate the most chic summer looks for people.
These looks were later given away on Reliance Trends’ social media platforms through various contests.
By the end of the activity, along with 10 gorgeous looks the Summer Runway Project generated many conversations around the collection.
The post Spring-Summer Runway Project appeared first on Flying Cursor.
The 90s 21 Oct 2015 5:01 AM (9 years ago)
How do we promote a show that talks about different milestones of the 90s? We take them there!
With #flashback90s, we created fun, insightful content that evoked a sense of nostalgia on Facebook & Twitter. We took them to a decade of cassettes, crazy balls and Shaktimaan.
Not just that, we also had a lot of fun on mobile!
We picked powerful insights that would instantly remind you of the 90s & created interactive mobile banners. Using behaviour based targeting, we engaged mobile users in an interesting way.
Watch how we turned Nat Geo’s social media platforms into time machines.
The post The 90s appeared first on Flying Cursor.
Nat Geo Space Weekends 21 Oct 2015 4:20 AM (9 years ago)
National Geographic Channel wanted to promote a bunch of shows centred around space under ‘Nat Geo Space Weekends’. They even had a massive prize to give away – trip to NASA’s Kennedy Space Center in Orlando.
With our content strategy, we decided to take people straight to space from their living rooms & create a lot of noise about this gratification.
For that, we created a microsite with a fun quiz with questions around pop-culture, space and current astronomical discoveries and projects to pick the mega winner.
Along with curating interesting facts, we even did our first promoted hashtag for @inNatGeo.
We also used mobile to reinforce the concept of the show and engaged them in an interesting way. We identified the location of users and took them straight to space.
The post Nat Geo Space Weekends appeared first on Flying Cursor.
Second Chance 19 Oct 2015 6:33 AM (9 years ago)
It’s a normal human trait to go through life thinking that nothing will happen to you. That you will be healthy, happy and fine. Until something goes wrong and your family and loved ones are left struggling.
The #SecondChance campaign aimed to help people realise this, and act now to secure themselves and their families. Powerful films drove home this point, while the Second Chance website both informed people of the assumptions they wrongly make about life, and how they could ensure that they could avoid the worst of situations. Banners as well as activities on Twitter and Facebook shared touching stories of survival and realisation of the importance of life while people shared stories of their own. Collaborations with popular storytelling portals and websites spread the message, and ultimately Max Life Insurance was able to tell a large segment of their audience of the perils of taking life and family for granted and that they should not wait for a Second Chance at life.
The post Second Chance appeared first on Flying Cursor.
Go Chase Life 19 Oct 2015 6:31 AM (9 years ago)
With Fox Life rising above all competitors on screen, the next step was make sure we ruled the digital space as well. Our Facebook, Twitter and YouTube were doing fantastically well until we realised that for us to really compete, we’d have to stay one step ahead of our digital competitors.
We started Go Chase Life, a one-stop destination for everything Fox Life – food, travel, music, fashion and possibly even teddybears. Go Chase Life was created not because we wanted another platform for our promos but to get people – our fans – the chance to really embrace the Fox Life mindset and culture that’s to ‘Go Places’ both literally and metaphorically.
And we launched it in a fun way. With a video that debunked all of our ‘life is…’ conversations we’ve had with our parents in the most Fox Life way possible.
The post Go Chase Life appeared first on Flying Cursor.
Sunrisers Hyderabad 19 Oct 2015 6:06 AM (9 years ago)
We gave the IPL team’s website a complete overhaul with an exciting fresh new look and a few added goodies for the fans.
We created a special zone for the fans which gave them access to exclusive content, much before the rest of the world. Fans could also lookup fan clubs in their area and get in touch with them to celebrate the Sunriser moments.
Fans were excited to see the new website and tweeted their appreciation for it.
http://www.sunrisershyderabad.in/
The post Sunrisers Hyderabad appeared first on Flying Cursor.
Bisleri Website 22 Sep 2015 3:57 AM (9 years ago)
Wherever you go across the country, there’s one recognised word for water – Bisleri. The mineral water brand was in need of a revamp due to its old design, look & feel.
With a younger tone of voice for the content and an effective design language, we recreated the website & refreshed the user experience completely.
The post Bisleri Website appeared first on Flying Cursor.
Killing Jesus 22 Sep 2015 1:13 AM (9 years ago)
For the premiere of this film, we decided to create a lot of digital buzz by releasing a 2.5 minute snippet online. This was driven by a #WatchAndWin contest to push people to watch the video. The response was phenomenal as a lot of people saw the video and tuned in to the film. We also creates interesting content on Facebook and twitter to peak the curiosity of our audience enough to want to watch the film.
The post Killing Jesus appeared first on Flying Cursor.
Go Gusto Rides 22 Sep 2015 1:12 AM (9 years ago)
The post Go Gusto Rides appeared first on Flying Cursor.
#FoxLifeFLAMES 17 Feb 2015 2:31 AM (10 years ago)
The post #FoxLifeFLAMES appeared first on Flying Cursor.
Life Mein Ek Baar 17 Feb 2015 2:28 AM (10 years ago)
The post Life Mein Ek Baar appeared first on Flying Cursor.
Good Deed Marathon 2 Nov 2014 6:35 PM (10 years ago)
How do you bring alive Standard Chartered’s brand promise of ‘Here For Good’ ? How do you make the entire city of Mumbai experience the joys of being part of a Marathon, without them having to run in it? Simple. You take the greatest motivation of the marathon, which is running for charity, and you transmit that motivation to the entire city. So everyone can experience joy of doing good, without having to run.
Take a look at how digital created a marathon-movement with our case study video.
The post Good Deed Marathon appeared first on Flying Cursor.
National Geographic Channel Insta Walk 2 Nov 2014 5:35 PM (10 years ago)
The Nat Geo Moment Awards are an annual photography contest by National Geographic Channel. But how could we increase its online presence and create buzz around it?
By harnessing the popularity of the next big platform- Instagram. We introduced Instagram as a category and got the entire Instagram community involved. But we didn’t just restrict it to the digital space. By creating the on-ground property of NatGeo Instawalks, we got people on the streets clicking pictures, submitting entries on the spot, and talking about the Awards in real time. A film about this showed everyone how they all could be a photographer and with these Instawalks, we proved to them that they did indeed.
The post National Geographic Channel Insta Walk appeared first on Flying Cursor.
Run For A Reason 2 Nov 2014 5:20 PM (10 years ago)
People run for unimaginably diverse reasons. We tapped the growing Instagram community and asked people for just that. With films showcasing some of the reasons and the rest being made into the first ever Instagram hoarding, we discovered our reason to run. To get more involved in wonderful projects like this one.
The post Run For A Reason appeared first on Flying Cursor.
The Walking Dead 2 Nov 2014 5:10 PM (10 years ago)
To launch The Walking Dead on Fox Traveller, we used a sharply defined content strategy, across every platform. Taking lead on this strategy, was the idea that instead of using the show trailers on digital, we would create original video content, so we could have greater reach and virality. Our insight for the video content was universal: everyone loves watching someone else get scared out of their minds.
The two prank videos, an Indian zombie meme campaign on Twitter and an innovative media campaign supporting this content, resulted in getting us numbers, tune-ins and two silvers in the categories of Best Viral Marketing Campaign and use of Best Social Media in a Campaign, at the Campaign Digital Crest Awards, 2014.
The post The Walking Dead appeared first on Flying Cursor.
Bisleri: Real Time Countdown Facebook Cover Photo 2 Nov 2014 4:50 PM (10 years ago)
To celebrate Bisleri’s milestone of celebrating 1 lakh fans, we wanted to go beyond thanking fans. We wanted to make every fan a part of the celebration! That’s how we ended up creating India’s first real time countdown cover photo.
When our fan base hit 98,500, every time a new fan got on board, our Facebook cover photo came alive & welcomed them with an updated fan growth!
This innovative concept was a real refresher in celebrating milestones on social media.
The post Bisleri: Real Time Countdown Facebook Cover Photo appeared first on Flying Cursor.
The 80s 2 Nov 2014 4:40 PM (10 years ago)
We took a trip back in time to the wackiest decade there ever was- The 80s! We immersed ourselves and the NatGeo fans in 80s music, movies, news and culture. With posts, quizzes, trivia and contests, we created a long overdue nostalgia for the 80s and voila, the show was a success.
The post The 80s appeared first on Flying Cursor.
#OrangeArmy 2 Nov 2014 4:35 PM (10 years ago)
We took Sunrisers Hyderabad out of the stadium and into the fan’s screens. We started off by creating a unified look for the page and introduced #OrangeArmy, a name that united the team and the fans.
Throughout the season we live tweeted every match of the IPL, cheered great performances and engaged in friendly banter with the other teams. With regular activities, we kept the fans engaged even on non-match days and allowed fans to set reminders for IPL games that they wanted to watch with a Schedule Tab on Facebook.
We ended the season on a high with #OrangeVoice, the IPL’s first crowd sourced live Twitter commentary, where we gave the entire Orange Army a voice to show their love for the team during our last game. The idea was immediately picked up and carried on by another IPL team. Imitation is the best form of flattery, right? 
The post #OrangeArmy appeared first on Flying Cursor.
Vedica Website 2 Nov 2014 4:32 PM (10 years ago)
Vedica is style. Vedica is luxury. Vedica is the high life, and is the embodiment of everything cool, happening and undeniably chic.
This one of a kind website shows its unparalleled altitude.
The post Vedica Website appeared first on Flying Cursor.