This must be your wake up moment 10 Sep 2024 5:58 AM (4 months ago)
We lost two of our good friends from Facebook in the last week. What’s happened to them should be a stark wake up call for everyone. If you are friends with Sam Bearfoot and G Sabini Roberts on Facebook, you may have noticed their absence from your newsfeed recently. Both of them have had their access to […]
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Remember Who TF You Are! 29 Aug 2024 12:02 AM (4 months ago)
It saddens me when I see truly smart people in mentoring groups who have handed over control of their choices to whoever’s program it is they have invested in. Say for example, you invest in a 90-day program with a sales and marketing expert who promises to teach you how to sign five new premium […]
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Boost Your Conversions with the Pattern of Three 30 Jul 2024 6:00 AM (5 months ago)
A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to understand, process and retain messages and information. When you […]
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The Why Behind My Business 10 Jul 2024 6:25 AM (6 months ago)
My mum brought me up as a single parent, on welfare benefits. Women in her generation (she was born in 1929) were expected to stay at home while the father worked. My dad (born in 1912) believed this too. Any time she expressed interest in getting a job, he would say no. That was his […]
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7 Copy tweaks that will improve your results: 23 Jun 2024 2:18 AM (7 months ago)
If you want more of your social media followers to visit your sales page and be excited to buy when they finish reading, here are 7 tweaks you can make to your social media content and sales page copy: 1- How detailed your ideal client ‘call outs’ are When you describe who your offer is […]
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Your prices are too high! 20 Jun 2024 2:21 AM (7 months ago)
“Your prices are too expensive in this market!” I doubt that’s true. You’re more likely to be undercharging if anything. So if people are telling you that your prices are too high, it’s NOT about the price per-se. Sometimes it’s because the person giving you this ‘feedback’ is undercharging for their own expertise, held back […]
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They were not happy with us! 17 Jun 2024 6:31 AM (7 months ago)
The way I started this business in 2010 was by buying into a ‘business opportunity’. It was called ‘My Social Media Business’ (MySMB) and for £750 we received a training program that taught us about the various social media platforms, mentorship to support us with starting a business and a branding pack (logo, domain name […]
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Highlight to risk breaching Facebook Terms and Conditions 14 Jun 2024 4:29 AM (7 months ago)
So many brands breaching Facebook’s T&Cs with their contests at the mo. Years ago, the brands running ‘illegal’ contests had you tagging a friend in comments or sharing the post to enter. (Facebook’s competitions and sweepstakes rules explicitly state, “Promotions must not be administered using personal timelines or friend connections”). Back then, the problem of […]
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Is Jeremy Clarkson’s Win a Top Marketing Strategy for 2024? 22 May 2024 5:55 AM (8 months ago)
A survey has revealed Jeremy Clarkson (Top Gear, Grand Tour and Clarkson’s Farm) has been voted the hottest guy in Britain. Hmmm… The survey was carried out by an “introduction for encounters” website, (Same business model as Ashley Madison) so could it be that Jeremy’s win is a marketing strategy for the company? Jeremy shares […]
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2025 is My 30th Year Writing Words That Sell Online 17 May 2024 2:05 AM (8 months ago)
2025 will be the 30th year that I’ve been writing words online that get the positive response I want: ✅Applications for properties to rent that soothed the landlords’ reservations when I didn’t meet all their requirements – and being offered them. ✅“Why you should hire me” cover letters for DREAM jobs I was nowhere near […]
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