What Industry Analysts Can Learn From Commercial Storytelling 3 Apr 9:11 AM (15 days ago)
Recently, I’ve been planning a business story development workshop that builds on insights from my 2022 paper in Organization Studies, with Neil Pollock and Luciana D’Adderio,”Extending entrepreneurial storytelling to new
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Industry Analysts: Time to Pivot from Product Reviews to Problem Solving? 15 Mar 3:33 AM (last month)
Extensive research (See this article) from Lancaster University Management School has highlighted a concerning disconnect in the analyst relations world: Industry analysts producing extensive content that technology vendors consume, but
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A Complete Guide to 2025’s Analyst Firms – New SageCircle Research 11 Feb 3:07 PM (2 months ago)
An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories.
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AR Classics: The Analyst Industry’s Price Paradox 25 Dec 2024 7:53 AM (3 months ago)
In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three
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Making Analyst Briefings Count: New Evidence Shows the Power of Dialogue 22 Dec 2024 5:18 AM (3 months ago)
Recent analysis of analyst briefing records reveals a clear pattern: the most successful vendor briefings feature significantly more two-way dialogue than presentation-style meetings. The data challenges some common assumptions about
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AI and Market Research: Beyond Tools to Infrastructure 19 Dec 2024 5:57 AM (4 months ago)
The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to
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Informa/Omdia/TechTarget: Right Strategy, Challenging Timing 13 Dec 2024 2:19 AM (4 months ago)
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget
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Pain Points in B2B Market Research: What Research Buyers Need in 2024 11 Dec 2024 3:57 AM (4 months ago)
Research buyers at SCIP Intellicon 2024 raised significant concerns about market intelligence quality in my workshop on the topic. Their experiences point to five critical issues affecting B2B market research:
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Forrester’s new Wave: Simplification or Limitation? 5 Dec 2024 3:53 PM (4 months ago)
As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology,
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Understanding the significant role of industry analysts in the cybersecurity technology buying process 26 Nov 2024 5:57 AM (4 months ago)
Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s
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