Monitor Your Entire Ecommerce Sales Funnel with Real Data 26 Aug 2016 7:29 AM (8 years ago)
When it comes to monitoring your online business, the list of so-called “critical metrics” is constantly expanding. Things like social media engagement, keyword ranking, email open rates, conversion rates, click-through rates, bounce rates, and more all compete for your attention. All of this data can be overwhelming. The question is: what metrics really matter? […]
Using the Buyer Legend Process to Connect With Buyers 14 Nov 2014 11:27 AM (10 years ago)
Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked […]
Change for Good with Mike Robbins 5 Aug 2014 8:49 AM (10 years ago)
Mike Robbins is the author of three books: Focus on the Good Stuff; Be Yourself, Everyone Else is Already Taken, and Nothing Changes Until You Do. As an expert in teamwork, emotional intelligence, and the powers of appreciation and authenticity, Mike delivers keynote addresses and interactive seminars that empower people, teams, and organizations to work together effectively […]
Increase your Mobile Tempo. Raj Singh 3 Jun 2014 10:00 AM (10 years ago)
In this edition of Social Media Radio, we talk to Raj Singh of Tempo AI about the role of artificial intelligence in apps designed to use big data, context processing power to eliminate friction in our day to day tasks Raj Singh is a mobile industry veteran and blogger with over a decade of experience […]
Game Theory Won Eurovision. It Could Also Save Your Life 25 May 2014 10:55 PM (10 years ago)
If you want a really childish explanation of game theory, it is that when everyone else goes around shouting ‘rock’, a few smart people should start to shout ‘paper’. And perhaps a few really smart and really ave people, figuring out this ‘paper’ strategy in advance, might even be emboldened to shout ‘scissors’. In Eurovision […]
Overcome Adversity with JP Maroney 20 May 2014 11:36 AM (10 years ago)
JP Maroney is an American entrepreneur and CEO of Marocom Group, a collection of companies and joint ventures involved in publishing, media, training, consulting and internet commerce. Self-described as a serial business-builder, JP started his first venture at age 19. Soon after marrying, JP and his wife, Tonya, launched an advertising and marketing agency that created print media and […]
Get the Financial Fix with David C Levine 13 May 2014 10:22 AM (10 years ago)
David C Levine has seen more financial products, services, and transactions than most investors will see in a lifetime. David was the Director of National Sales for one of the financial services industry’s fastest growing independent broker-dealers which at its peak had over 1,000 registered representatives. Most recently, David was the Director of Business Development […]
Winning Lessons from Jay Maharjan 6 May 2014 11:44 AM (10 years ago)
This episode of Social Media Radio features Jay Maharjan. We talk about Jay’s latest book, Winning Lessons for Entrepreneurs in the Conceptual Economy. A new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don’t yet fully understand this new model, one thing is for sure: The Knowledge economy we have […]
Increase your Return on Influence with Mark Schaefer 29 Apr 2014 1:03 PM (10 years ago)
Mark Schaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. He’s an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international […]
NMX President Rick Calvert on the New Media Evolution 25 Apr 2014 10:11 AM (10 years ago)
Heather Vale interviews Rick Calvert, CEO and Co-Founder of NMX, The New Media Expo for Profitable Social Media and Performance Marketing Insider. Appropriately enough, the interview was conducted in the NMX Lounge at NAB, Las Vegas. In this interview discover how NMX evolved out of the original BlogWorld and New Media Expo, what can be […]