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Sustainable PR to reach eco-conscious consumers 2 Apr 4:53 AM (13 days ago)

Recycled. Reusable. Sustainable. Today’s consumers expect companies to sell products that not only reduce waste but also reflect genuine environmental stewardship, without the greenwashing. To grow your sales and build trust with these eco-conscious buyers, your sustainable PR campaign needs to honestly showcase how much your brand truly cares for the planet.

Brand loyalty is shifting

Consumers are increasingly choosing products that align with their values. Whether it’s biodegradable plastics or eco-friendly cleaning alternatives, sustainable products are in high demand as buyers make more ethical choices. 

This shift presents a unique opportunity to integrate sustainability and social responsibility into your PR strategy, cultivating lasting brand loyalty. This approach can help you enhance brand recognition, build trust, and forge stronger, long-term relationships with your audience.

We can make that happen. 

Capture the attention of eco-friendly consumers

Publicity is a powerful tool to create awareness, generate desire and ignite demand for your products. Media Relations Agency specializes in helping businesses connect with environmentally-conscious consumers, influencing their purchasing decisions. We’ll help you differentiate your brand in a crowded market, capturing a valuable share of this growing consumer base.

Tap into the Healthy Chooser® market 

There’s a growing movement toward healthier, more sustainable living. If you offer high-quality, eco-friendly products, you’re targeting the Healthy Chooser® market, an audience that’s passionate about both personal wellness and environmental responsibility. 

This market is eager for products that promote healthier living spaces, reduce waste and pollution, and contribute to a more sustainable future. Media Relations Agency excels in the wellness space. For decades, we have represented products that make a positive impact on both people and the planet.

Compelling reasons for implementing a stronger sustainable PR strategy 

We’re ready to introduce your brand to eco-conscious consumers

Our team of certified marketing professionals can design a tailored, sustainable PR campaign that perfectly fits your needs. We offer a full suite of services, including securing high-value media coverage, creating high-converting websites, running powerful digital ad campaigns and crafting compelling social media strategies. 

We’ll also help you create persuasive content, design eye-catching graphics, and produce engaging video content. In addition, we manage your Amazon and e-commerce platforms to ensure your brand thrives across all digital channels.

Consumers are actively seeking eco-friendly products like yours. Reach out today for a sustainable PR campaign that will propel your business forward. Call us at 952-697-5269 or schedule a call with Marketing Strategy Expert, Mat Hentges, using this link.

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Clean beauty PR for natural cosmetics and personal care industry 19 Mar 5:52 AM (27 days ago)

The U.S. beauty and personal care market is projected to generate a staggering $104.10 billion in 2025. A significant portion of this growth is being fueled by consumers’ increasing demand for clean, eco-conscious products and sustainably sourced ingredients.

This trend reflects a rising awareness of health and sustainability within the beauty industry, as these consumers seek products that align with their values.

To stand out and build long-term trust with consumers in this extremely competitive market, it’s crucial to have a compelling narrative that highlights your brand’s mission, values and ethical ingredient sourcing.

We can help you amplify your message

Publicity plays a key role in driving brand awareness, sparking desire and ultimately building demand for your product.

Media Relations Agency specializes in helping brands connect with health-conscious consumers who prioritize transparency and quality. We’ll help you differentiate your brand in a saturated market and claim your share of the growing clean beauty movement.

Meet your ideal market, the Health Chooser® 

When you offer clean, natural beauty products, you’re targeting the Health Chooser® market, an engaged, conscious audience that places wellness and ethics at the center of their purchasing decisions. These consumers are increasingly wary of synthetic chemicals and are actively seeking out products that enhance their lives without compromise.

Media Relations Agency has a deep understanding of the wellness space and a proven track record of promoting products that make a positive impact.

Let us create a tailored public relations strategy that will increase brand visibility, spark consumer desire and drive business growth.

Natural beauty industry stats to fuel your success

We can introduce your product to these conscientious consumers. Our certified marketing pros can tailor an integrated clean beauty PR campaign to your needs. 

From securing high-value media coverage and creating a powerful website to orchestrating compelling social media strategies and digital ad campaigns, we will apply our 35+ years of experience to your project. 

Whether you offer natural oral care, skincare, sun care, hair care or cosmetics, we can devise a clean beauty PR campaign that will drive your brand’s growth and visibility. Call 952-697-5269 or use this link to schedule a call with Marketing Strategy Expert, Mat Hentges. 

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Is there a difference between PR and marketing? 6 Mar 10:33 AM (last month)

Is there a difference between public relations (PR) and marketing? Traditionally, PR built credibility while marketing drove sales. But today, thanks to technology, they work together in a powerful, results-driven approach we call publicity. 

Who better to help you master this space than the experts at Publicity.com?

Why Publicity.com?   

PR has evolved into a powerhouse strategy that amplifies visibility, builds trust and fuels recognition. But not every agency has the expertise to leverage it effectively.

While others focus on paid ads alone, we take a smarter approach: strategically integrating publicity with marketing to create momentum that lasts. We start by securing media coverage that grabs attention, then follow up with a full suite of marketing solutions to maximize impact.

Our Media Relations Agency team delivers measurable results with precision and creativity. We help transform products into authoritative, stand-out brands that break through the noise. 

Decades of innovation 

For nearly 40 years, Media Relations Agency has been at the forefront of PR and marketing. We pioneered Pay Per Interview® publicity, introduced brands to digital promotion before it was mainstream, and helped clients navigate seismic industry shifts such as the Dot.com crash.  

Fast forward to today. We’re still securing high-value media coverage while also: 

With thousands of clients across 70+ industries, we know what works. 

Let’s make your brand unforgettable

Are you ready to turn PR into your competitive advantage? Let’s talk! Call us at 952-697-5269 or schedule a time here to get started.

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Pet PR for the exploding pet health market 28 Feb 5:17 AM (last month)

Wellness seekers, the driving force in the booming nutraceutical industry, are prioritizing their pets’ health just as much as their own. Pet parents are eager to offer their fur babies the same level of care and attention, demanding high-quality, effective health and nutrition supplements. This surge in demand is fueling a pet wellness market now valued at an impressive USD 2.49 billion!

As pet owners increasingly seek personalized and specialized products, private-label pet supplement companies are rapidly gaining traction. With such immense opportunity comes fierce competition, and standing out in the crowded market requires strategic attention.

That’s where we come in.

Capture the attention of pet wellness seekers

Publicity is your gateway to creating awareness, generating desire and building demand for your product. Media Relations Agency specializes in helping businesses connect with wellness-conscious pet parents and influence their purchasing decisions. We can help you differentiate your brand from competitors and capture a valuable share of this thriving market. 

Meet the Health Chooser® market 

If you’re offering high-quality pet supplements, you’re targeting the Health Chooser® market, an audience that’s passionate about sustaining their own and their pets’ well-being. This segment is primed for products designed to improve quality of life. Media Relations Agency thrives in the wellness space because it’s where we excel: representing products that make a positive impact.

From pet owners and trainers to veterinarians, we can create tailored public relations strategies that drive brand visibility, build consumer desire and fuel business growth.

Compelling pet wellness industry stats to fuel your strategy 

We’re here to introduce your brand to these passionate pet parents

Our certified marketing pros can tailor an integrated pet PR campaign to your needs. Our services include: 

Our furry friends deserve the best nutritional supplements available. Get in touch with us for a pet PR campaign that will drive your business forward. Call 952-697-5269 or use this link to schedule a call with Marketing Strategy Expert, Mat Hentges. 

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Why just fix your website? We unleash its full potential! 27 Feb 11:36 AM (last month)

Is your website truly working as hard as it could to boost your business? When your site isn’t performing at its peak, it can do more harm than good. That’s why Media Relations Agency recommends doing more than fixing your website’s issues. We offer a free, no-obligation audit to identify strategies to make your site one of your most powerful tools to drive leads and sales.

Media Relations Agency’s audits are conducted by real digital marketing professionals, not automated scans. Our team dives deep into your site’s performance, uncovering areas of opportunity that can make a huge difference in your bottom line.

Why settle for average? 

With more than 35 years experience in product marketing, our certified marketing pros have unparalleled expertise in web design, SEO optimization, user experience and digital marketing strategies. We can suggest actions that go beyond simple fixes. We will give you a roadmap for long-term success.

From diagnosing issues to implementing game-changing strategies, our audit can reveal ways to ensure your website works harder, smarter and more effectively than ever before.

And our experts will provide you with recommendations for doing more than fixing what’s broken. We’ll identify ways to attract more web traffic and drive higher sales. Whether it’s boosting engagement, improving user experience or supercharging your SEO, we’ll unlock the strategies that make your website stand out from the competition.

Here’s what you’ll get with Media Relations Agency’s professional audit:

We’ll provide you with tailored recommendations, including:

Imagine what you could achieve with a website that’s not just functional, but optimized for success. If you haven’t had a professional digital marketing audit in a while (or ever!), now’s the time to take action. Let’s make sure your website is a true asset for your business.

Call us today at 952-697-5269, or use this link to schedule a call with Marketing Strategy Expert, Mat Hentges to talk about your free website audit.

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Is AI a threat or opportunity in content marketing? 17 Feb 12:33 PM (last month)

As AI-powered content generation tools become more advanced, what role will they play in the future of content marketing writing? Media Relations Agency has embraced the smart use of AI tools pretty much from their inception. These tools empower us to work more efficiently, leaving our writers with more time to focus on strategy and the human touch that truly connects with our clients and their audiences. 

AI’s role in public relations and marketing 

Our PR team is proficient at using AI to efficiently automate some tasks, provide data-driven insights, optimize campaigns and analyze large amounts of customer data. It can personalize our clients’ contact with customers, and enable more precise messaging. 

So, why do we believe we enhance AI? 

If you have ever considered just plugging your information into AI to generate press releases, blogs, social media posts, newsletters and other PR content, here are three things to consider. 

1.We have a professional content marketer’s gut instincts. AI can generate a story but it’s not so great at nurturing relationships with buyers that will create desire for your product.

Armed with decades of experience, Media Relations Agency’s content writers are strategic thinkers who have strong contextual awareness. We understand your product’s place in the market, as well as the influences of your competitors and the larger marketing environment. That’s how we can craft content more likely to positively influence buying decisions. 

2.We won’t put your content marketing on autopilot. While AI can help jumpstart or streamline the writing process, it can’t replace authentic storytelling. Buyers can spot generic content.

We apply our Media-Grade Content® processes to everything we write or edit. By approaching each writing task like seasoned journalists, we know our content would pass traditional media’s stringent litmus tests. This Media-Grade Method of Marketing™ helps ensure your content earns buyers’ attention, trust and long-term business.

3.We add human interaction. The PR agency you hire should deliver excellent customer service. Responsiveness and rapport also matter. You need a PR team that has your back and that will help you work through the often complex world of product publicity, whether that’s content writing, your website, digital advertising or attaining media coverage. 

Now in business for nearly 40 years, Media Relations Agency is the proud recipient of the Better Business Bureau Torch Award for Ethics. This award recognizes organizations that demonstrate high ethical standards and build trust with their customers and community. 

We love what we do; we’re good at what we do; and we are energized by helping our clients succeed.

AI content marketing tools will energize the future of public relations. They can be especially powerful when they are in the hands of professional marketers. Everyone on Media Relations Agency’s PR team is a certified marketing professional. Our writers are unique because they can provide you with valuable marketing insights as well as high caliber content. 

Capitalize on AI’s potential for your company’s future success. If you’re interested in working with an experienced strategic marketing team that specializes in authentic storytelling written with depth and heart, contact us at 952-697-5269 or or use this link to schedule a call with Marketing Strategy Expert, Matt Hentges about your content needs.

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Publicity may uncover new sales lead sources 14 Feb 5:36 AM (2 months ago)

One of the strongest reasons to work with a performance-driven PR agency is the possibility of uncovering lucrative new markets for your product. During our nearly 40 years in business, our PR team has used proven processes to help clients discover new sources for new sales and grow in exciting new directions.

Here’s an example of how that may happen

February is American Heart Month, when the media dive into heart health and raise awareness around heart disease. Our job is to get clients with heart-health products into authentic conversations that get them in front of their primary target audience. 

At the same time, we help clients create heart-health digital ads, social media posts, blogs, newsletters and other strategies that make an impact by providing sought-after information. 

But here’s the thing: If we stopped there, we would be doing our clients a huge disservice. The marketing environment is making it harder to reach the people most likely to buy. So, let’s be smart about it. 

If our heart-health clients only target their primary market, they could be missing out on valuable sales. For example, we helped one client launch a wellness product aimed at older women. But after casting a wider publicity net, it became clear that the real sweet spot was actually women who were a decade or two younger. We also discovered surprisingly strong interest in geographic and demographic markets that our client was avoiding.

Partnering with Media Relations Agency gives an advantage, because our strategies enable you to maximize publicity for your product.

Let’s work together to uncover new markets, build trust and drive real results. Reach out to Media Relations Agency today by calling 952-697-5269 or using this form. Let’s get started on a strategy that will make your brand stand out and connect with the right audiences.

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Behind? Tap into these 2025 digital trends. 30 Jan 11:49 AM (2 months ago)

The digital marketing landscape is evolving faster than ever. Falling behind isn’t an option. After decades in this competitive industry, one truth stands out for us: Authentic storytelling always wins over superficial tactics. If you want your brand to stay relevant and thrive in 2025, there are three essential trends you need to embrace now. In fact, these aren’t just trends. They’re your roadmap to more leads and higher sales.

Why trust Publicity.com? 

Marketing may sound simple on the surface. But, it’s complicated to implement correctly and consistently, day in/day out. Successful marketing is seldom DIY. It requires a strong understanding of the foundational principles and how to use them effectively, something we have in abundance after helping our clients tell their stories for nearly 40 years. 

Whereas some agencies simply manage ad spends, Media Relations Agency applies our Strategically Aimed Marketing (SAM 6®) process to use our clients’ budgets appropriately. We look at all the details, from the promotional mix and market segmentation variables to product positioning and marketing orientation philosophies. 

Our clients know they have access to our full suite of premium marketing solutions plus long-term strategic guidance. 

For 2025, we’re taking advantage of the digital marketing trends that will  strengthen your marketing foundation. From there, we are incorporating the tools and strategies most likely to move each client closer to their individual goals. 

Here are some of the most important strategies we’re incorporating this year:  

  1. We’re using a people-first approach. We are taking actions to help clients earn buyers’ trust. We are doing this by creating high-value, sharable content to leverage with their LinkedIn connections. This can be tricky because we are subtly weaving in our clients’ messaging. We know we’ve got to be careful not to trigger the brain’s defense mechanism, which tends to tune out overt sales messages. Our Media-Grade Content® helps ensure our clients’ content is memorable and resonates on a human level. 
  2. We’re laying out action steps for clients’ website resource section. This involves creating a content plan based on where they want to be in a year, and how we will help them build it out. As we work with them to add informational resources, our clients are establishing their company’s thought leadership. We are also creating a strong keyword net for them. And our work is empowering their sales staff with more high-value materials to share with prospects and customers. 
  3. We’re offering built-in flexibility and adaptability. A growing number of businesses are putting a specific dollar amount on account with us, to spend on a monthly basis. That’s usually about $5,000/month. This consistent investment ensures their marketing is always getting professional attention, even if they get pulled in other directions. As important, having a predictable amount on account gives them the flexibility of adapting their strategies based on real-time results.

We value long-term relationships. That can only happen if we’re working together to achieve results. Our mission is to help our clients build awareness, get leads and make sales.

Are you ready to collaborate with the Publicity.com team? Explore the possibilities by calling for a free consultation at 952-697-5269, or use this form.

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What is the most effective content marketing strategy for 2025? 21 Jan 9:09 AM (2 months ago)

This year, the most powerful content marketing strategy isn’t blogging, videos or even the latest AI trends. It’s something far simpler and more effective. The secret to success lies in adopting an audience-centric approach. In today’s saturated market, where attention span is low and expectations are high, truly understanding and connecting with your audience is the foundation for creating content that resonates, drives engagement and fosters loyalty. Let’s explore how you can transform your strategy with this approach.

Why this concept excites me so much 

I love hearing our clients’ stories! When they start talking about their companies and products, their energy and passion guide the conversation. My job is to bring that joy and excitement to their written content, so their audiences can experience it as well. 

It’s not so much explaining a product’s features, although of course that’s important. Instead, it’s sharing how a product can help solve a problem, improve their lives or simply inject some fun into their world. 

Always put your customers first 

Let your heart and humanity show. People are more willing to buy from companies they like and trust.  

Our Media-Grade Content® was ahead of its time

Whereas Google only recently announced it is prioritizing authentic, valuable content, that’s been our focus for 35+ years. Our trademarked Media-Grade Content process means that we approach content writing from the lens of stringent, traditional media. It must be factual, relevant and add value to the conversation.  

This lens improves the impact of your marketing content and gives audiences stronger reasons to engage with you. 

And because we are also certified marketing professionals, we’ll seed content with your appropriate keywords, incorporate your primary message themes and always include a clear call to action.

Speaking of call to action, here’s ours. Call us at 952-697-5269 or connect with us using this form. Let’s have some fun working together to improve the audience-centric approach of your content marketing.

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Three 2025 realistic and universally important marketing strategies 16 Jan 5:15 AM (2 months ago)

Each year, agencies come out with an ambitious list of marketing trend predictions. But let’s be realistic. You probably don’t have an unlimited budget. Instead, you need to be more strategic about how your dollars are spent. Media Relations Agency believes in using straightforward, results-driven marketing strategies. Here are three proven tactics we strongly recommend, including our high-energy PR media blitz package. 

What’s working well for our clients 

As a full-service agency in business for nearly 40 years, we have an extensive list of skills and talents available to you. We use our proven Strategically Aimed Marketing (SAM 6®) process to help clients identify which promotional channels, platforms and messaging will be most effective for their specific products and audiences. 

Three of the most universally important marketing strategies we can offer you for 2025 are: 

  1. Refresh your website. Ask us to assess how well your website is performing versus your competition, and to identify the fixes that will have the greatest impact. It’s very likely that we can help boost traffic and conversions by making simple changes to your site’s functionality, as well as updating your content. 
  2. Email marketing. Remember, these are people who have expressed interest in hearing from you! Send regular newsletters to keep them informed, and remind them why they like your business. Our content marketing team will apply our Media-Grade Content® process to ensure your newsletters are relevant and well-received. We can also help you expand your email list, which may translate into even stronger sales in 2025.
  3. Publicity. Media coverage is still the marketing gold standard. Our website is Publicity.com. Of course, we know how to deliver what the media’s decision makers like. We’ve been arranging publicity for nearly 40 years. We’ve arranged thousands of media stories, covering just about every product category imaginable. Unlike many other agencies, we know how to reach traditional media as well as digital.

Our quarterly media blitz simplifies your publicity campaign  

Media Relations Agency’s $15,000 quarterly media blitz is a full-scale, orchestrated campaign designed to get you noticed by the media’s decision makers. 

Let’s talk about how we can help you succeed with your 2025 marketing plan, whether it’s by incorporating the above strategies or something else on your wish list. Call us at 952-697-5269 or use this form to start using our substantial experience and talents to your advantage. 

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