Top 100 Radio Markets 13 Jan 8:02 AM (3 months ago)

The radio industry remains a vital component of the American media landscape, reaching diverse audiences across the nation. Understanding the top radio markets is essential for advertisers, broadcasters, and media professionals aiming to effectively engage listeners.

Top 10 Radio Markets in the U.S.:

New York, NY – As the largest radio market, New York boasts a population of approximately 16.5 million people aged 12 and over.
Los Angeles, CA – With over 11.2 million residents in the 12+ demographic, Los Angeles holds the second position among radio markets.
Chicago, IL – Chicago ranks third, serving a 12+ population of about 8 million.
San Francisco, CA – The San Francisco market encompasses over 6.6 million individuals aged 12 and above.
Dallas-Fort Worth, TX – This market includes a 12+ population of approximately 6.6 million, closely following San Francisco.
Houston-Galveston, TX – Serving over 6.1 million residents aged 12 and over, Houston-Galveston ranks sixth.
Atlanta, GA – Atlanta’s radio market reaches over 5.1 million individuals in the 12+ age group.
Washington, DC – The nation’s capital serves a 12+ population of about 5.1 million, closely matching Atlanta.
Philadelphia, PA – Philadelphia’s radio market includes approximately 4.7 million residents aged 12 and above.
Boston, MA – Rounding out the top ten, Boston serves a 12+ population of over 4.4 million.

These rankings, determined by the 12+ population within each market, are crucial for several reasons:

Advertising Strategies: Advertisers utilize these rankings to allocate budgets effectively, ensuring campaigns reach the largest and most relevant audiences.
Broadcasting Decisions: Radio stations and networks consider market sizes when planning programming, syndication, and expansion efforts.
Market Analysis: Media analysts and researchers study these markets to understand trends, listener demographics, and the overall health of the radio industry.

Trends and Observations

Population Growth: Markets like Dallas-Fort Worth and Houston-Galveston have experienced significant growth, influencing their rise in the rankings.
Media Consumption Habits: While digital media consumption has increased, traditional radio maintains a strong presence, particularly in these top markets.
Diverse Audiences: The top radio markets encompass diverse populations, requiring tailored content and advertising strategies to engage various demographic groups effectively.

Advertise on WTOP in Washington DC 13 Jan 5:09 AM (3 months ago)

If you are thinking of advertising on DC’s WTOP, now is a good time. Washington’s WTOP is working hard to rebuild it’s news coverage into a broadcast + online news organization. Instead of sitting pat as one of the nation’s most profitable radio stations, WTOP Radio is now making online news a big part of it’s organization. That’s one big reason why radio advertising with DC’s WTOP Radio is a good idea.

Washington’s WTOP Radio said it aims to become a full multi-platform news operation by changing the way it does business. Instead of taking broadcast stories and fitting them onto WTOP’s website, the station says it will have digital editors and radio editors staffed 24 hours a day and working together to optimize stories for radio, web, mobile and social media all at once.

The move comes as WTOP faces increased radio competition, though it remains the top-rated station in the Washington region, according to Arbitron figures. CBS Radio announced last month that it will launch an all-news station in Washington next year. CBS also operates profitable all-news local stations in New York, Los Angeles, Chicago and other cities. In Washington, public radio station WAMU-FM also draws a large news audience.

Jim Farley, WTOP’s vice president of news, said his station’s strategy is unique and aimed at competing with newspapers, TV stations or anyone online.

“Other radio stations are cutting and cutting and cutting, and we think the path to growth is investing in your product,” he said. “And to the best of my knowledge, there is no other radio station in the United States doing this, dual desks 24/7.”

This is good news for you, as a business owner.

WTOP Radio Advertising
There’s a reason that WTOP’s ad revenue topped all other U.S. radio stations at more than $57 million .. and that reason is that the businesses that advertise on WTOP Radio is an investment with solid returns.
If you are thinking of advertising on DC’s WTOP Radio, call Berk Marketing Radio & TV at 866-747-4707.

Talk Radio Advertising in Washington DC 13 Jan 5:07 AM (3 months ago)

It goes without saying that Washington D.C. is home to the most high-powered people in America and the entire world. So it’s no wonder there are high-powered news & talk radio stations in D.C. The two major radio stations that have dominated the ratings for decades are WTOP 103.5 FM, and WMAL 630 AM and 105.9 FM. In fact, they first went on the air almost 100 years ago, in the 1920s!

Yet today, both stations are still as popular as ever, both having huge audiences listening 24 hours every day. One reason is that they each boast a super-strong signal that can be heard throughout the DC area, as well as most of Maryland, plus northern Virginia and even West Virginia. Huge coverage obviously means more listeners!

As with all stations, each has its own unique style, but they both have one thing in common: they instantly deliver the latest news and commentary on current events… something which there will always be a thirst for, and since it’s on the radio, people tune in no matter what they’re doing… driving, working, or just hanging around the house.

A bit of trivia about how these stations got their “call letters.” The original licensees were able to choose any combination available… as long as they started with “W” if located east of the Mississippi River, or with “K” to the west. (There are a handful of exceptions.)

Since WTOP was originally at 1500 on the AM band, the owners wanted to remind listeners that it could be found at the highest or “top” end of the radio dial.

WMAL was named after the initials of its founder and first owner, an optician named Martin A. Leese.

If you want to convey your message to men and women with money who are aged 35 and over, there is no more cost-effective way than with talk radio advertising through Berk Marketing. Call us today at (866) 747-4707 and we can give you more information about Washington DC talk radio advertising, and specific information about advertising on WMAL Radio or WTOP radio.

Advertise on WBBM 780 in Chicago 13 Jan 5:03 AM (3 months ago)

A Brief Introduction

WBBM – News Radio 780 is a Chicago radio station owned by CBS along with its sister station, WBBM-TV. The station broadcasts at a frequency of 780 kHz over the Chicago metropolitan area and carries a news format.

World’s Best Batter Maker

The station’s history goes back in the media archives to 1911 when the Mallory Battery Company founded the station. Thereafter, the broadcast site went on to obtain a commercial license in 1923 at which time it was assigned 1330 kHz in broadcast frequency. It also acquired its call letters—WBBM—which stood for World’s Best Battery Maker. That designation changed to the slogan, “We Broadcast Better Music,” as time progressed and the format changed.

Media Home of the Chicago Bears

WBBM has enjoyed a news theme since the late 60s. Before then, during 1964 to 1968, it was considered a news-talk broadcast medium. Since the year 2000, the radio station has been a recognized media home for the Chicago Bears, and has also broadcast games for the Chicago Blackhawks and the White Sox as well. The station has held a ratings edge over competitors since the later part of 2009.

Up-to-Date News and Weather

The company is well-recognized for its news updates and traffic and weather on the eights. It plays broadcast host to the Chicago Air and Water Show that is held in the middle part of August annually too. At that time, news anchors report on the flying stunts of airplanes over the city’s lakefront.

A Good Choice for Advertising your Company or Business

Statistics show that the news radio’s website is visited more than any other radio’s website in the U.S. Its skywave-type signal can reach as far as Salt Lake in the west too. Indeed, the radio station is the station to choose for running advertising if you are a company or business that needs to expand your customer base.

Direct Response Advertising

Talk to Berk Marketing and obtain the details on how you can run economical radio advertising on stations like WBBM in Chicago. They can negotiate media spots for you that are both affordable and effective in obtaining the extra business and brand recognition needed for a better ROI.

Reliable Results

Take the time out to discuss the services offered by Berk Marketing as third-party media buyers. If you want to obtain the best returns for your marketing and promotions efforts, then utilizing the media services of an intermediary like Berk Marketing is the most affordable approach toward securing the premium advertising spots for your business or organization.

To Advertise on WBBM call Berk Marketing Radio & TV at 866-747-4707

Talk Radio Advertising in Chicago 13 Jan 5:01 AM (3 months ago)

Every big U.S. city has a few high-powered News & Talk radio stations, and Chicago is no exception. For decades, three monster AM stations have dominated the ratings… 780 WBBM AM, 720 WGN AM, and 890 WLS-AM. In fact, they all first went on the air almost 100 years ago, in the 1920s!

Yet today, all three stations are still as relevant as ever, with have huge audiences listening 24 hours every day. One reason is that they each boast a super-strong signal that can be heard throughout Illinois, and well into the surrounding states of Wisconsin, Indiana, Michigan and Iowa. And that means more listeners!

Each station has its own style and personalities, but they all have one thing in common: they instantly deliver the latest news and commentary on current events… something which there will always be a thirst for, and since it’s on the radio, people can enjoy it no matter what else they may be doing… driving, working, or just hanging around the house.

It’s interesting to note how each of these stations got its “call letters.” The original licensees were able to choose any combination available… as long as they started with “W” if located east of the Mississippi River, or with “K” to the west. (There are a handful of exceptions.)

WLS was originally owned by Sears-Roebuck, so the calls stood for “World’s Largest Store.”

WGN was an acronym for “World’s Greatest Newspaper” so its owners could also promote their other Chicago media property, the Tribune. And believe it or not, the owners of WBBM – the Mallory Battery Company – wanted people to know they were the “World’s Best Battery Maker.” If you want to convey your message to men and women with money who are aged 35 and over, there is no more cost-effective way than with talk radio advertising through Berk Marketing. And if you want to reach an audience in the Chicago area and want information on advertising on 780 WBBM or WGN 720 advertising, call Berk Marketing today!

Advertise on KYW AM 1060 in Philly 13 Jan 4:58 AM (3 months ago)

Introducing “All the News, All the Time”

KYW News radio 1060 is an AM station that broadcasts in the Philadelphia metropolitan area. Its slogan, “All News, All the Time,” was first heard in 1965 when the radio station began its broadcast news debut. Since that moment, KYW has solidified its standing as the resource for news for more than a million weekly listeners in Philadelphia. Coverage features local news stories, and national and international events as well as traffic, weather, and sports. The radio station has always been ranked top among stations.

A Bit about the History

The station’s roots can be traced back to Chicago, where it was first established in 1921. At that time, the radio station was owned by the Edison Company and Westinghouse Broadcasting. It was known for its broadcast of Chicago Opera Company programs. As a result of the broadcast performances, the purchase of radios leaped from a little over 1,000 to over 20,000 receivers in the Chicago area. The station, at the time, was also the first broadcast medium for football game coverage as well.

A Trailblazer of Sorts

It was not until 1934 that the station relocated to Philadelphia. While in Philly during this time, KYW was the main broadcaster for the Republican National Convention in 1940 and ’48 and the Democratic National Convention in 1948. The station moved again to Cleveland in 1956 but returned to Philly in 1965 when the news format was launched. In fact, KYW is one of the leading pioneers of the news-talk theme.

Current Anchors

Today, news anchors include a number of professional and experienced journalists and broadcasters, including Brandon Brooks, Carol MacKenzie, Cheryl Elias, David Madden, Ron Corbin, Ian Bush, John Ostapkovich, Kevin Scholla, and Lynne Adkins, just to name a few.

A Top-rate Way to Advertise – Utilize a Third-party Representative like Berk Marketing

A top-rated news station, KYW-AM 1060 is also a premium pick for advertising as well. Using a station, such as KYW-AM is an excellent way to increase your visibility in the marketplace. People regularly tune into the news. So, they will also regularly tune into ads featured on such newscasts. Therefore, look at the economy and cost-efficiency of advertising on talk radio. Third-party media buyers, such as Berk Marketing, can provide you with all the details of increasing your customer base at affordable rates. Review the advantages of direct response marketing on the Berk Marketing site today.

To advertise On KYW AM 1060 – Call 866-747-4707.

Advertise on 1010 WINS in New York 13 Jan 4:56 AM (3 months ago)

1010 WINS and 92.3 FM is without a doubt one of the very best radio stations in America to advertise on. There are many reasons for this.

First of all, 1010 WINS radio is one of the most powerful radio stations on the east coast! They broadcast at 50,000 watts, giving you maximum reach throughout the entire region of New York and beyond. If you want to know what is happening in the world you tune to 1010 WINS.

Listeners are affluent, better educated and interested in politics, the economy and sports. Plus, 1010 WINS offers frequent traffic reports that make them a must listen to station for commuters. With well over a million listeners every week, 1010 WINS reaches working adults, captive in their cars, tuned in and eager for information.

When your radio commercial airs on 1010 WINS, you are assured that the message will be heard, because listeners are tuned in for information. Radio commercials become part of the programming and are never lost in long commercial breaks, as they do not air more than two commercials back to back. 1010 WINS is the station New Yorkers turn to when news breaks anywhere in the world, and is backed with the resources of CBS News. WINS uses HD Radio Technology and streams live on the internet. The bottom line with 1010 WINS is that radio advertising works! Run a few radio ads, with the right message/offer, and you should see success very quickly.

1010 WINS Radio Advertising
To advertise your business on 1010 WINS or to receive more information about radio advertising and rates, please contact Berk Marketing at 866-747-4707.

Find out about 1010 WINS Advertising for your business.

Talk Radio Advertising in New York 13 Jan 4:51 AM (3 months ago)

Every big U.S. city has a few high-powered News & Talk radio stations, and New York is no exception. For decades, four monster AM stations have dominated the ratings… 1010 WINS radio, WCBS AM 880, 770 WABC AM, and WOR AM 710. In fact, they all first went on the air almost 100 years ago, in the 1920s! Naturally, whenever anyone is looking for information about talk radio advertising in New York/NYC, these are the BIG FOUR stations to pay attention to.

Yet today, all four stations are still as relevant as ever, with have huge audiences listening 24 hours every day. One reason is that they each boast a super-strong signal that can be heard throughout the Tri-State area (New York, New Jersey, Connecticut), as well as in eastern Pennsylvania and even up to Rhode Island and south to Delaware. Huge coverage means more listeners!

WINS = “International News Service”

WABC = “American Broadcasting Company”

WCBS = “Columbia Broadcasting System”

WOR = “World Of Radio”

If you want to convey your message to men and women with money who are aged 35 and over, there is no more cost-effective way than advertising on talk radio through Berk Marketing. If your target audience is in the New York or Tri-State area and want to know more about advertising on 1010 WINS radio, WCBS 880 advertising, 770 WABC ad rates or WOR AM 710 advertising, call Berk Marketing today at 866-747-4707!
Radio Advertising in New York works!

Advertise on KNX AM 1070 Los Angeles Talk Radio 13 Jan 4:49 AM (3 months ago)

KNX AM 1070 is without a doubt one of the very best radio stations in America to advertise on. There are many reasons for this. First of all, KNX is the only all news radio station in Southern California! Why is this so important? Imagine being the only BANK in town, or the only restaurant. If you want to know what is happening in the world you tune to KNX-AM 1070. Listeners are affluent, better educated and interested in politics, the economy and sports. Plus, KNX offers frequent traffic reports that make them a must listen to station for anyone caught in slow moving LA freeways. With well over a million listeners every week, KNX-AM 1070 reaches working adults, captive in their cars, tuned in and eager for information. When your commercial airs on KNX, you are assured that the message will be heard, because listeners are tuned in for information. Commercials become part of the programming and are never lost in long commercial breaks, as they do not air more than two commercials back to back. Their 50,000 watt signal is magnificent as well, reaching Los Angeles, Orange, San Bernardino, Ventura and San Diego Counties.

KNX AM 1070 Radio Advertising
KNX 1070 is the station Southern Californians turn to when news breaks anywhere in the world and is backed with the resources of CBS News. KNX programming includes its trademark “Traffic & Weather Together on the Fives,” Money 101 with Bob McCormick and the KNX Business Hour with Frank Mottek. KNX 1070 uses HD Radio Technology and streams live at KNX1070.com. The bottom line with KNX-AM 1070 is that it works! Run a few ads, with the right message/offer, and you should see success very quickly.

To advertise on KNX AM 1070 or rates for any other radio station call 866-747-4707.

Talk Radio Advertising in Los Angeles 13 Jan 4:48 AM (3 months ago)

Companies looking to jump into radio advertising in Los Angeles may be surprised to know that they have an audience of approximately 10 million people at their fingertips. Commutes in the Los Angeles are generally longer than in many other areas of the country and the overwhelming majority of residents drive via the freeways and spend a significant amount of time in their vehicles tuned in to the local radio stations. With over 612 miles of freeways and 22,000 miles of surface streets, advertisers have the upper hand when it comes to talk radio advertising.

Large Market Entertainment

Because of the large population, and probably owing to the areas reputation worldwide as the center of activity for the west coast of the United States, Los Angeles radio stations have always merited the “big guns” when it comes to syndicated talk radio show personalities. Talk shows run the gamut, and most nationally syndicated radio programs have been on in Los Angeles. Rush Limbaugh, Sean Hannity, Howard Stern, Opie and Anthony, Michael Savage, Laura Ingraham, Glenn Beck and Jim Rome have all commanded large audiences and captured ratings in the Los Angeles radio market, making the radio stations in LA prime targets for those looking to run a radio advertising campaign in Los Angeles. AM and FM Radio Variety in Los Angeles Los Angeles is home to some of the best radio stations in the country. Talk Giant KFI AM 640, 102.7 KIIS FM with Ryan Seacrest, 790 KABC, Oldies Legend K-EARTH 101, Cutting Edge KROQ-FM, ALL NEWS KNX 1070 and on and on.

Berk Marketing’s Hometown Radio Market

Berk Marketing has over 33 years of radio advertising experience and does business with radio stations around the country, but has its origins in Los Angeles. With many years experience as an advertising executive at major Los Angeles radio stations, Peter Berk has the real-world knowledge and expertise to get your business the best rates and coverage for your direct response radio advertisements. Give us a call today at 866-747-4707 and find out how we can help make your next radio advertising campaign a winning one in the LA market.

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