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Google’s Helpful Content: My Perspective on Why It Matters (or Not) 19 Sep 2024 8:00 AM (7 months ago)

You use the Internet, and you know what it’s like to use Google. Information and content that read on a minute-by-minute basis is not just the norm, it’s a necessity in the world of SEO. Google’s a tool in a unique position, because it doesn’t just act as a way to find results based on […]

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Browser Extensions: A Toolbox for Every Profession 3 Sep 2024 10:51 AM (7 months ago)

And not just every profession, every kind of user, too. Web browsers are great, because they allow both common people and experienced users the ability to use the Internet for its original intended purpose: making the Internet an easy-to-use experience. But the Internet, and subsequently the browsers to use it, are now a decades old […]

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Spam: A Love Story (No. It’s a Nightmare.) 30 Aug 2024 11:23 AM (7 months ago)

Many of us are entrenched with the Internet, both for work, social connecting, and the services it offers. This is due to the nature of the Internet being attention seeking. Websites seek traffic. Ads seek recipients. Influencers and social media seek eyes. You get the idea. Generally, there are two ways to get such an […]

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Guide to Creative and Fun Searching with Google Search Operators 1 Aug 2024 11:31 AM (8 months ago)

Google, as you undoubtedly noticed, has revolutionized the way we find people, information, and services. Take any given day. You wake up with an alarm clock you found on sale on Amazon, walk downstairs, look out the window, and check the Weather app on your phone. For breakfast, there’s banana bread you learned to bake […]

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The Ides of March Came Early This Year for SEO 14 Mar 2024 7:54 AM (last year)

Et tu, Googulus?  On March 5th, Google rolled out a significant core update for “Helpful Content.” This update and a separate spam update have shaken things up (quite a lot) in the SEO world.  Official core update announcement: Launched alongside the spam update (which will take about 2 weeks to complete), this March 5th update […]

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SEO Is Not a Commodity 24 Oct 2023 5:25 AM (last year)

That’s right. Good SEO is not a commodity. Drive-by SEO is. In Thailand’s open-air night markets and Bangkok’s sidewalks, knockoff handbags and various Western brand imitations are common. It’s amusing to stumble upon these creatively named counterfeits. Instead of a North Face item, you might come across a “Mouth Face” backpack or jacket. And there’s […]

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Happy Halloween: My Very Own SEO Horror Stories 24 Oct 2023 5:24 AM (last year)

Halloween is creeping up on us again! Can you believe it’s been six years since I last dove into the spooky world of SEO horror stories? Time flies, and while much has changed since 2017, certain elements in the SEO industry eerily remain the same: content quality, core site optimization, and backlink profile. So, it’s […]

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How Much Should You Budget for Law Firm SEO Services? 4 Oct 2023 3:53 AM (last year)

You own a law firm website. You want to increase your caseloads. You’ve been duped by “drive-by” SEO tactics that promised quick results but failed to deliver. I understand. Many of our attorney clients came to us with the same problem. Brice Northup, our VP of Operations at SEOA, is the one who usually meets […]

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Help! I’ve Been Hit and Run Over by Drive-By SEO 14 Sep 2023 8:21 AM (last year)

You don’t say? Me, too! I was asked to write more about optimization techniques and updates. I want to do that, but plenty of good SEO experts online are doing a great job at it. On X, Slack Groups, Reddit Forums, and plenty of places, you’ll find many great updates on everything SEO. You’ll run […]

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Understanding SEO Scores: Are They Crucial to Your Site’s Success? 16 Aug 2023 12:22 PM (last year)

Search Engine Optimization (SEO) is a dynamic field that constantly evolves. Among the numerous metrics and tools available to SEO professionals, various scores are used to gauge the effectiveness and authority of a website. However… There needs to be more clarity and transparency on the significance of these scores.  The question remains: Does Google factor […]

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