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Kantar Media Acquires Minority Stake in SecondSync 8 Aug 2013 | 03:19 pm
Kantar Media, a world leader in audience measurement, today announced the acquisition of a minority stake in SecondSync, a UK-based social TV analytics company. The move extends the existing relation...
Kantar Media Partners with Twitter to Enhance UK TV Planning and Analytics 1 Aug 2013 | 03:59 am
London, 1 August 2013 - Kantar Media, a world leader in audience measurement, today announced a strategic alliance with Twitter to develop a new suite of tools to support planning and analytics for th...
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A New Study on Stephen R. Covey’s 7 Habits of Highly Effective People wellontop.com 26 Feb 2010 | 07:05 am
As I work towards completing my study of online audience measurement tools, I want to share with you a research paper that I completed a little under a year ago. I am an avid fan of Stephen Covey, and...
Going to ARF's Audience Measurement Conference adverlab.blogspot.com 17 May 2012 | 09:12 am
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there ...
Christian Moser summit.werbeplanung.at 9 Jul 2012 | 09:11 pm
ATV Wann: Donnerstag, 12. Juli 2012, 13:45 – 14:30 Uhr, T5 Audience Measurement, Rittersaal
Going to ARF's Audience Measurement Conference adverlab.blogspot.com 17 May 2012 | 02:12 am
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there ...
Kantar Media & SecondSync announce strategic data partnership kantarmedia-audiences.com 20 Feb 2013 | 03:50 pm
Kantar Media, a world leader in audience measurement and SecondSync, the social TV analytics company, today announced an exclusive strategic data partnership. The two companies will enter into a data...
Kantar Media Expands Asian Footprint with Cambodian TV Audience Measurement Contract kantarmedia-audiences.com 26 Feb 2013 | 03:04 pm
London, 26 February 2013 - The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, which will begin this year, extends Kantar M...
Kantar Media partners with Tata Sky on TV digital audience measurement in India kantarmedia-audiences.com 22 Apr 2013 | 06:31 pm
Kantar Media has secured a multi-year audience measurement contract in partnership with Tata Sky, one of India's fastest growing Direct to Home (DTH) TV providers. The company will measure the behavio...
TV5 DEFEATS GMA-7 IN VISAYAS AND MINDANAO! tvnetworkwar.blogspot.com 5 Jun 2013 | 09:10 am
MANILA - TV5 today said it overtook rival GMA Network Inc in primetime audience ratings in Visayas and Mindanao. Citing Nielsen TV Audience Measurement data from May 19 to 25, TV5 media research chie...
A Breakthrough in Internet TV Audience Measurement tnsmi.co.uk 19 Jun 2013 | 06:37 pm
London, 19 June 2013 - Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices. This is a g...
A Breakthrough in Internet TV Audience Measurement kantarmediauk.com 19 Jun 2013 | 06:37 pm
London, 19 June 2013 - Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices. This is a g...