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– Thought Leadership Marketing, Professional Services Marketing
The State of Online Publishing in the Consulting Industry: A 2013 Bloom Group/AMCF Research Report 30 Apr 2013 | 11:57 pm
As consulting firms move the majority of their thought leadership content online, many cling to a publishing model that's a relic of the print era: hosting a monologue rather than a dialogue with the ...
Is Babble Getting in the Way of B2B Social Media? 23 Mar 2010 | 07:22 am
I gave a presentation at a meeting of the Association of Management Consulting Firms in New York on Friday about the “Six New Rules of Marketing Thought Leadership.” It covered a lot more than just ...