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The New Era Of Brands And Customer Relationships 26 Aug 2013 | 12:10 pm

A full decade into the 21st century and we have witnessed radical transformation and creative destruction of nearly every aspect of the marketing toolbox. Marketing – as we have practiced it over the ...

Brand Storytelling: Express Contagious Energy 23 Aug 2013 | 12:10 pm

Like intention, authenticity and energy cannot be faked. If you’re telling a story you don’t believe in, your audience will sense it instantly. They’ll feel it and act on that feeling, even if they ca...

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Pizza Hut Franchise Named The Most Trusted Food Service Brand by Economic Times (India) Brand Equity For 2010 indiafranchiseblog.blogspot.in 9 Sep 2010 | 09:42 pm

KFC India Receives Recognition in Top Food Service Brands LOUISVILLE, Ky. -(// BUSINESS WIRE //)- The Economic Times' (India) Brand Equity Most Trusted Brands 2010 annual survey has named... Visit th...

Distinguishing features of the product amarketing.biz 6 May 2011 | 04:15 am

Often we are faced with the confusion in terms of "product" and "mark". The term "brand equity" (see Chap. 2)

Yantai Changyu – Vineyard ownership insulates against rising costs chinesecircle.site88.net 5 Apr 2011 | 05:43 am

Already a brand leader, Changyu’s ownership of 17,000 hectares of vineyard allows it to keep costs down as it builds brand equity.

Passive Online Income vs Sustainable Online Income seodailynews.blogspot.com 14 Sep 2011 | 12:08 am

Passive Online Income vs Sustainable Online Income: Is there such a thing as "passive" income? Generally no. A person can cash out existing brand equity and exposure, but if they cash out too aggress...

Home labbrand.com 13 May 2009 | 09:42 pm

Labbrand is an innovative agency that provides market and consumer research, brand strategy, and creative services for brand equity enhancement. Located in Shanghai M50 Creative Industries Park and en...

Proudly Saffa! Traditions build brand equity dutchovenbranding.com 8 Feb 2011 | 06:00 pm

Patriotism is an ‘amazing thing’; there is a certain warm feeling inside of you when this kind of pride linked with emotion presents itself. We as South Africans have a lot that we can be proud of, bu...

Câu chuyện về đồng hồ Titan donghohieutin.com 26 Nov 2011 | 06:38 pm

Đầu năm 2001, khi người tiêu dùng Ấn Độ bầu chọn Titan là Thương Hiệu Được Yêu Thích Nhất tại Ấn Độ về tất cả các hạng mục sản phẩm (theo khảo sát lần đầu bởi Brand Equity), câu chuyện về thương hiệu ...

The Pocket Guide to Defensive Branding consumergeneratedmedia.com 14 May 2010 | 10:13 pm

My column in Ad Age today takes on a topic that may well be the title of my next book: Defensive Branding.  Defensive branding, I note, is "protecting and defending brand equity and reputation in an i...

Talking of Brand Equity & Brand Value sinotechblog.com.cn 10 Apr 2012 | 11:18 pm

Brand value and brand equity represent two different, yet intricately linked, concepts. Brand value is the net present value of future cash flows from a branded product minus the net present value of ...

5 Ways To Capture Brand Equity With SEM & Affiliates blog.dgm-au.com 5 Jun 2012 | 07:00 am

As a customer acquisition agency that has worked in the search and affiliate space for over a decade we have had a vast amount of experience running affiliate paid search campaigns alongside our clien...

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