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Hotels See Profit in Tangible Products 17 Oct 2012 | 11:59 am
Bed, Bathrobe and Beyond (New York Times) Today we celebrate the 4,000th posting of stories to our Marketing Stories Archive. The Marketing Stories Archive began back on May 14, 2004 when we posted t...
How Marketers are Innovating Beyond the Actual Product 9 Oct 2012 | 12:07 pm
SERVILE BRANDS (Trendwatching) In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objecti...
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