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Infographic: Focusing on Transitional Care to Reduce Readmissions 27 Aug 2013 | 03:30 pm
The folks from Vree Health sent me this infographic yesterday – highlighting their perspective on the four main steps to lowering hospital readmission costs: Comprehensive Care Coordination, Improved ...
Dementia, Shrimp & Grits, and Merlot 26 Aug 2013 | 03:30 pm
Note: I share this story because I believe that the situation my family is facing is not unique. Many in my generation are caring for elderly parents and going through the same struggles that my siste...
Call for Speakers: Physician Strategies Summit 22 Aug 2013 | 06:04 pm
Yesterday I received the Call for Speakers for the 2014 Physician Strategies Summit. I’ve spoken at this conference in the past and it is a terrific event. This year’s Summit will take place at the Om...
Consumer Reports’ Ranking Confuse and Confound 20 Aug 2013 | 03:41 pm
The effort by many organizations to provide hospital quality information to consumers is admirable. However, it would be great if they could all collaborate and come up with standard measures of quali...
20 Top Healthcare Marketing Sites 19 Aug 2013 | 03:32 pm
I want to give a shout out to The Go! Agency (Online Marketing) for including a couple of my sites on their list of the top 20 healthcare marketing websites. It is an honor to have my sites listed wit...
Speaking Friday at NC Philanthropy Conference 15 Aug 2013 | 03:27 pm
This Friday I will be speaking at the NC Philanthropy Conference in Concord, NC. I’ll serve on a panel at 8:30am and then will teach a Master Class at 10am. I’m honored that they invited me to speak. ...
Digital Physician Relations 14 Aug 2013 | 03:43 pm
Yesterday I shared a video where I addressed the future of physician relations. By sheer coincidence, my latest article, co-authored with Lyle Green of MD Anderson Cancer Center, came out yesterday in...
Video Post: Marketing to Community Physicians 13 Aug 2013 | 03:21 pm
This is the fourth in a series of videos I recorded while hiding away in the mountains of Virginia to work on my book. In this video I address the need for healthcare marketers to take a fresh look at...
Return on Community: Getting the Conversation Started 12 Aug 2013 | 03:31 pm
On July 24, 2013 I posted an excerpt from my upcoming book on this blog. The title of the post was “Return on Community in Healthcare.” I was testing the waters and introducing a concept I’d been thin...
Video Post: The Role of Online Video in Healthcare Marketing 9 Aug 2013 | 03:41 pm
This is the third video in this series – all filmed using my flip camera. The subject of this video is the role of online video in healthcare marketing. One of the topics I address is the need to make...
