Adamhcohen - adamhcohen.com - a thousand cuts
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Engaging the Right Audience on LinkedIn 13 Apr 2012 | 03:21 am
(Cross posted on the Fleishman-Hillard DNA blog) LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Severa...
The Content Convergence Dilemma: Where’s the Content Department? 28 Oct 2011 | 01:59 am
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversationa...
Autumn Transitions 31 Aug 2011 | 12:17 am
It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this...
Interview: EMC Does Social Media From The Inside Out 1 Jul 2011 | 12:00 am
Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging custo...
The Unsung Heroes of Social Media 3 May 2011 | 02:14 am
The business side of social media is evolving on a daily basis. People in roles all across businesses are scrambling to keep up with what customers are doing and how their behaviors and attitudes are ...
Social Media Success is About The Customers, Stupid 31 Mar 2011 | 01:35 am
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, ...
Some Brand Haiku Humor 16 Nov 2010 | 01:00 am
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Baco...
On Facebook and the Death of Etiquette 2 Nov 2010 | 03:37 am
Let’s face it. Etiquette is a lost art. Forget “interruption marketing” for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to ...
Micromarketing: Relationship Marketing Through Advocacy 29 Sep 2010 | 01:30 am
When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since e...
Down the Rabbit Hole: Super 8′s Complex Viral Campaign 23 Sep 2010 | 06:15 am
This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. The movie i...
