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Crafting your Brand. Part 3 - Font or Typeface selection for Logo Nameplate design 14 May 2011 | 04:00 pm
In the previous blog, Crafting your Brand. Part 2 - Layout Options for Effective Logo Composition, we analyzed the 2 basic types of logo layout options available for effective logo design. In this...
Crafting your Brand. Part 3 - Font or Typeface selection for Logo Nameplate design 14 May 2011 | 09:00 am
In the previous blog, Crafting your Brand. Part 2 - Layout Options for Effective Logo Composition, we analyzed the 2 basic types of logo layout options available for effective logo design. In this...
Crafting your Brand. Part 2 - Layout Options for Effective Logo Composition 2 May 2011 | 04:00 pm
In our previous post, Crafting your Brand. Part 1 - Constructing an effective Logo, we established a simple definition of what makes a Logo effective, and primary requirements that should drive logo d...
Crafting your Brand. Part 2 - Layout Options for Effective Logo Composition 2 May 2011 | 09:00 am
In our previous post, Crafting your Brand. Part 1 - Constructing an effective Logo, we established a simple definition of what makes a Logo effective, and primary requirements that should drive logo d...
Crafting your Brand. Part 1 - Constructing an effective Logo 11 Apr 2011 | 04:00 pm
In How to build a winning Brand!, we note that the first step is crafting the image early on in the business startup process. The Logo is the most obvious signal of a Brand. As such, having an eff...
Crafting your Brand. Part 1 - Constructing an effective Logo 11 Apr 2011 | 09:00 am
In How to build a winning Brand!, we note that the first step is crafting the image early on in the business startup process. The Logo is the most obvious signal of a Brand. As such, having an eff...
How to build a winning Brand! 3 Apr 2011 | 04:00 pm
According to Craig Ress, Entrepreneur Magazine, creating a brand perception requires intrusion. That is a fancy way of asking, how do you get customers to buy from you rather than a competitor? Th...
How to build a winning Brand! 3 Apr 2011 | 09:00 am
According to Craig Ress, Entrepreneur Magazine, creating a brand perception requires intrusion. That is a fancy way of asking, how do you get customers to buy from you rather than a competitor? Th...
Is deceptive marketing really good for business? 20 Mar 2011 | 03:00 pm
We received an email from a customer asking what to make of the contents of a service announcement email from her domain name registrar Doteasy.com. ( Redacted copy of email published below ) This...
Is deceptive marketing really good for business? 20 Mar 2011 | 08:00 am
We received an email from a customer asking what to make of the contents of a service announcement email from her domain name registrar Doteasy.com. ( Redacted copy of email published below ) This...
