Alexlcohen - alexlcohen.com - Digital Alex by Alex L. Cohen
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Market Insights: A New Feature in Google Analytics? 13 Jun 2012 | 06:00 pm
Google recently announced a new feature, Content Experiments, to replace Google Website Optimizers. As I watched the beginning of the video, around 0:08, I noticed something something in the navigatio...
Calculate How Much Should You Pay for a Facebook Like 26 Nov 2011 | 11:35 am
What is the value of getting someone to Like your Facebook page? Hitwise released research that claims that a Facebook Like will produce 20 additional visits to your site over the course of a year. I...
Win a Free Book: Understanding Sponsored Search by Jim Jensen 6 Sep 2011 | 11:00 pm
Most writing about search marketing tends to be tactical tips from practitioners. Understanding Sponsored Search: Core Elements of Keyword Advertising, a new book by Prof. Jim Jansen, takes a more aca...
SearchLove Conference: Q&A with Will Critchlow 29 Aug 2011 | 10:34 am
There is no shortage of search conferences to polish up your skills. So, when the folks at Distilled said they were launching a new conference in New York, SearchLove, I was skeptical. But, I’ve been ...
The Surprisingly Important Element of Successful Testing 30 Mar 2011 | 05:16 pm
Source: http://bit.ly/aPzFlC I’ve had a lot of positions at my current company (ClickEquations, formerly Commerce360), but one of the ones I most enjoyed was a multivariate testing project I did with...
Presentations from SMX East: Industrial Strength PPC & eCommerce PPC Tips 7 Oct 2010 | 01:00 am
I’m presenting on 2 different panels today: Industrial Strength PPC and eCommerce & Retail Search Marketing Tactics. Here are my presentations! I’d love to hear your tips for either topic, so leave a ...
Ask The Expert: My Interview about PPC on Marketwire 25 Aug 2010 | 01:45 am
Part of my job is keeping up on all of the paid search news. It’s easy to get swept up in vast and generous search community only to realize that the general marketing public doesn’t obsess about paid...
The Paid Search Technology Maturity Curve 20 Aug 2010 | 06:33 am
We’re all trying to improve our paid search performance from our current profit to our potential profit by doing better research, optimizing our campaigns and improving our site. When does it make sen...
The Measurement Tool I Wish I Never Had to Use 12 Aug 2010 | 12:37 am
We’ve all had that moment. You know, the one where a friend leans across the table and discreetly whispers “You’ve got something in your teeth.” Instinctively, you cover your mouth and scurry off to t...
The Best Social Media Presentation I’ve Seen 29 Jul 2010 | 12:51 pm
Paul Adams is a user experience research at Google. He recently gave a speech outlining research by Google and others into how people connect with each other and what that means for the internet. It’...
