Ampagency - ampagency.com - AMP Agency
General Information:
Latest News:
Econometric Attribution Modeling: Giving Credit Where Credit is Due 27 Aug 2013 | 12:15 pm
Depending on who you ask, there is a long-running, and possibly fabricated, statistic that consumers see hundreds of brand messages each day. Regardless of the actual numbers (some say 200, others say...
Lessons from Inbound 2013: Don’t Just Lean In, Lean Back 23 Aug 2013 | 12:54 am
As one would expect, much of Hubspot’s Inbound Marketing Summit 2013 was about content marketing, nurturing leads, and optimizing the sales process. However, amidst all the marketing speak there was a...
New Facebook Insights 6 Aug 2013 | 11:20 am
In late June, Facebook announced a series of updates to the Facebook insights tool including an overhauled visual aesthetic, access to additional data points and a series of new features that allow ma...
The 411 on Measuring Events: Tips to Effective Event Measurement (Part III) 26 Jul 2013 | 01:03 am
Photo Source: http://socialmediamagic.com/ The goal of qualitative measurement, while not as statistically significant as quantitative tactics, is to assess event performance by obtaining unaided, fi...
The 411 on Measuring Events: Tips to Effective Event Measurement (Part II) 24 Jul 2013 | 06:56 pm
Any true quantitative approach requires a large collection of relevant data points which can then be leveraged strategically and potentially statistically in order to create actionable insights. In th...
The 411 on Measuring Events: Tips to Effective Event Measurement 23 Jul 2013 | 02:41 am
We can all agree that with the planning, logistics and costs that go into executing a brand event, it’s essential that you have a measurement strategy in place to help gauge the success and effectiven...
Spread the Word: Creating Shareable Experiences 8 Jul 2013 | 09:47 pm
Photo: Courtesy of Ipad Butler First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the d...
Social Media Day 2013 30 Jun 2013 | 08:16 pm
We’re celebrating Mashable’s fourth annual Social Media Day today! Mashable launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes. To join the convers...
A Harmonious Fit: Samsung & Jay-Z Introduce the Next Big Thing 22 Jun 2013 | 07:02 pm
After Jay-Z and Samsung announced their partnership with a three-minute commercial during halftime of the NBA finals on June 16 and the second installment in Game 7, the marketing world was abuzz. And...
4 Fun Ways to Learn about Consumers 21 Jun 2013 | 07:50 pm
Without consumers, brands fail. Nothing is more valuable to a brand than someone who financially supports them then spreads the word for free. To develop effective messaging, it is imperative to unde...
