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Audience Embracement™ – taking your customer relationships to the next level 30 Jul 2013 | 06:36 pm
You’ve canvassed, contacted and courted your desired audience members. You’ve showered them with targeted prose and personalized promises. You’ve fed them cookies that you baked yourself and some that...
Coveting and Cultivating Your Mobile Audience Part One: Writing for Tiny Screens 18 Jul 2013 | 07:34 pm
Media companies around the world are discovering that after launching mobile-specific versions of news websites, a healthy percentage of their mobile users are under 30 years of age. Younger readers, ...
Time to Play Ball with Paywalls 15 Jul 2013 | 07:03 pm
Last month, the Reuters Institute for the Study of Journalism, based at Oxford University in England, surveyed 11,000 people in nine countries about where they get their news and how they consume it. ...
Advertising Strategies in an Always-On World 14 Jun 2013 | 07:08 pm
A recent article in London’s The Independent reports that digital advertising revenue grew by 12.5% last year to a whopping £5.4b (almost $8.5b). The article quotes the IAB’s director of research, wh...
Can I have a “piggyback”? 16 May 2013 | 05:44 pm
When I meet people (outside of our industry) and after they learn what I do, I frequently get the same question: “How do online suppliers I have been to follow me around the Internet?” One friend exp...
Should premium publishers be involved in Real-Time Bidding (RTB)? 8 Apr 2013 | 06:30 pm
Yes! I would encourage publishers to get involved in RTB, at least to gain a fuller understanding of what it is - and more importantly what it is not. Moreover, I encourage you to converse with all ...
Monetizing the Mobile Channel 2 Apr 2013 | 12:52 am
In 2012, Pew Internet stated that nearly 50% of American adults own a Smartphone and that 67% of adults use social networks. The challenge for us all is monetizing this growing audience segment. It ...
Keep Moving Your Feet 6 Mar 2013 | 11:22 am
When I was an ice hockey coach (okay, assistant coach) I always told my players, “Keep moving your feet.” This directive is shouted daily in ice rinks at all ranks – from junior skaters to professiona...
Is touch screen navigation fundamentally different? 26 Feb 2013 | 09:11 pm
A decision facing technologists is whether to use responsive web design and/or to have different sites for different devices. A responsively designed web site will automatically rearrange content bas...
Building a pleasant developer experience 18 Feb 2013 | 06:19 pm
As an Atex engineer, I would like to share a couple of insights about Atex Polopoly Web CMS projects. In order to build high performance websites with a limited number of engineers the developer exper...
