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Ad of the Month - Viral 19 Nov 2012 | 05:16 pm
by Dr Greg Chapman What is the secret of viral advertising? How do you know what will work and what will be an embarrassing flop, or even worse, ends up as a YouTube parody meme making you a laughing...
The Online Threat to Retail– How to fix it? 19 Nov 2012 | 06:05 am
by Dr Greg Chapman Australian retailers are regularly bemoaning the problems for their business created by online competition, both from here and overseas. This has driven a number of retail stores t...
Three Key Small Business Trends in 2013 15 Nov 2012 | 06:38 am
by Dr Greg Chapman In business you can never rest on your laurels. What was great yesterday, will just be ok today and not good enough tomorrow. The goal posts are continually moving, but if you are ...
Untitled 7 Nov 2012 | 11:08 am
by Dr Greg Chapman, MBA Subscribe to Newsletter Here With the current economic climate, many businesses are struggling to maintain profit. It’s therefore tempting to discount prices to increase sale...
Married to the Business - Media Interviews 5 Nov 2012 | 12:30 pm
Listen to media interviews with the author of Married to the Business, Dr Greg Chapman here. Announcing new groups for Couples in Business Married to the Business Couples in Business You c...
Couples in Business - Dr Greg Chapman Interview 23 Oct 2012 | 12:03 pm
Listen to Dr Greg Chapman, author of Married to the Business – Honey I love you but our business sucks being interviewed on 4BC by Kevin Turner Read more »
Married to the Business Book Launch 18 Oct 2012 | 11:24 am
Free Event – RSVP Essential Date: Wednesday October 31st Time: 5:30 for 6pm Venue: Smiths Alternative Bookshop, Melbourne Building 76 Alinga Street, Canberra City 2601 (opposite the Canberra City Post...
Couples in Business - 5 Golden Rules 16 Oct 2012 | 12:02 pm
by Dr Greg Chapman When a business is run by a couple in a personal relationship, there is a very different dynamic compared with other business ownership arrangements. It can be wonderful, or not so...
Ad of the Month – Solving Man’s Greatest Problem 14 Oct 2012 | 06:18 am
by Dr Greg Chapman Advertising is all about presenting solutions to problems that you face. This month’s ad solves a problem which, until now, appeared insoluble. Fortunately a clever Swiss company h...
90% of Business Success is ...... 10 Oct 2012 | 05:08 pm
by Dr Greg Chapman, MBA Subscribe to Newsletter Here While I very much enjoy marketing, sometimes it can feel like a bit of a chore. There are things I need to do each week, each month, and at parti...
