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IQS goes after Google, now that takes some (patent) 3 Aug 2013 | 01:46 am
Well, I’ve heard it suggested before from Mike Meiresonne (owner of IQS), but now I see he’s serious: Industrial Quick Search is suing Google over a patent infringement. IQS’s business directories ar...
Is paperless B2B marketing possible? 19 Jun 2013 | 08:51 pm
I’ve invested a lot of work in the last five plus years developing quality brochures for our company and products. I have a fine appreciation now of how hard it is to concisely bring tons of informati...
Death spiral of a B2B trade pub, 2013 style 24 Apr 2013 | 06:26 pm
Even before the Internet, our industry had a tenuous relationship with trade magazines. Advertising was expensive, and our companies were all a bit too small to afford spending what we needed to. At o...
What is the online trade show metaphor? 12 Apr 2013 | 06:57 pm
I know its 2013, but I’m giving a go at an online trade show. The targeting looks good enough, but in the past I’ve stayed away. This is what my “booth” is going to look like. Doesn’t exactly give me ...
Slowing down the sale with roadblocks 6 Mar 2013 | 11:14 pm
I market capital equipment. But as a marketer, I’m a consumer of B2B services. Software especially. While there are very limited choices about selling equipment, services are infinitely flexible. Here...
A payout for a sales referral … is 10K too much? 7 Feb 2013 | 07:34 pm
I found this email from our ERP software vendor stunning in so many ways: I want to personally make you aware of a new program we have just launched, geared toward paying you $10,000 – as many times a...
New for yearly planning: A Christmas list … and I want a pony! 31 Dec 2012 | 08:04 pm
I did something new this year as part of my planning for 2013: I created a “Christmas List”. Really! No, I wrote an email to send up for the things I’m wishing for this year. When you write such a … C...
Attention my dear contractor 29 Nov 2012 | 11:18 pm
I had to send out this email yesterday to one of our service contractors: M.– I’m guessing someone was trying to help you get web traffic by reposting our company’s videos. The stats of views probably...
Meeting the prospect at THEIR interest level 29 Oct 2012 | 09:42 pm
I’m just back from one of the trade shows we do every year. It’s a great opportunity for our salespeople to see their existing contacts and customers, but as marketing manager, I don’t have ‘existing ...
China ripping off our products? 26 Sep 2012 | 06:39 pm
Last time I shared how a Chinese company was copying design and content from our website. And I left a little cliff-hanger that they were using our product pictures. Here, take a look: Okay, it’s dist...
