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Necessity Is the Mother of Invention 26 Aug 2013 | 08:00 pm
“When you started BNI back in 1985, did you ever think it would get this big?” That’s a question I seem to get asked a lot these days. BNI now has almost 6,500 locations in more than 50 countries aro...
Brand Yourself 22 Aug 2013 | 07:39 pm
Branding brings you in a funny way closer to your reader. Some writers of course scoff at the very notion of branding themselves, and they have a point: in a way it’s the commercialization of somethin...
Writing to Your Brand, Elmore Leonard Style 21 Aug 2013 | 07:27 pm
As you write your blogs, your marketing materials and your book to build your brand, you will be honing your craft. Be attentive to what you do – despite our living in an age of emoticons, LOL, texts,...
4 Key Body-Language Cues While Networking 21 Aug 2013 | 06:39 pm
Body language can be an extremely powerful attractant or deterrent when it comes to building relationships with others. Within the first seven seconds of meeting you people check you out visually. Co...
Your Brand Slogan 20 Aug 2013 | 06:34 pm
Most writers will not be branding themselves with a slogan. Agatha Christie was called “Mistress of Crime,” and Stephen King is sometimes referred to as a “Master of Horror,” but you can be sure that ...
Language and Branding: Helping Lead Your Readers 19 Aug 2013 | 08:46 pm
Speak to your readers as if you know them, but don’t assume they know what you’re talking about. So avoid the inside-baseball talk. Inside baseball refers, of course, to the kind of stuff that diehar...
A Font for your Brand? 15 Aug 2013 | 06:33 pm
Just as you consider the colors you want to use to connote your image, you should also consider the typeface or font you employ when creating a logo, a slogan or marketing copy. If you’re writing a bl...
What Will Your Personal Brand Look Like? 14 Aug 2013 | 09:06 pm
Image is important in branding. This is not just your personal reputation. It’s the look of your brand. You need a logo, an image, a design. Don’t stint on this, thinking you throw anything together ...
What Is Your Personal Brand About? 14 Aug 2013 | 02:59 am
When you build your personal brand, you want to be known for something. So think about what it is that will define you. Think of how some famous brand-name authors define themselves. James C. Collin...
Branding Isn’t Boasting 12 Aug 2013 | 08:27 pm
Sometimes when I read an op-ed piece by a contributor to a newspaper, I stop reading as soon as the person refers to his or her book. The self-promotion is too evident, and I lose interest in the pers...
