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Keyword Effectiveness Index (KEI) 30 May 2010 | 04:12 pm
Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. ...
The big words list that help you write web copy that sells 30 May 2010 | 02:07 am
You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve con...
Keyword 24 May 2010 | 06:57 am
Introduction: Use the right keyword when you search and you will find the right contents faster. Use the right keywords when you write for the internet and you will attract more searchers and they wil...
The big link building method list. 11 May 2010 | 07:50 am
Link building can be a very cost efficient way of doing marketing on the internet, if it is done right. The most important is to make a strategy that keeps you focus on using the most efficient link b...
The classic book about permission based marketing 21 Aug 2009 | 09:26 am
I think it is incredible that a book about Internet marketing from 1999 still have so much to tell. I learned a lot and enjoyed reading this classic. Next time I start a permission marketing campaign...
Why do people use online social networks? 22 Jun 2009 | 01:20 am
If you are like most people and me, you get hang up in discussion in online networks as forums, blogs, facebook, Linkedin etc. As a participant and something the moderator/owner it can be difficult to...
Do You Have Second-Class Clients? 27 Sep 2007 | 08:53 pm
On a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating. The meting planner had asked the catering department at Disne...
Is Google Analytics sending your conversion information to your competitors? 24 Sep 2007 | 08:45 pm
Not an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces. Ideally Google and the other PPC search engines give ...
Client satisfaction survey vs. action measurement 21 Sep 2007 | 10:24 am
The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information. The...
Is Google promoting spam and stolen contents? 6 Sep 2007 | 09:16 am
New websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and deman...
