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Time, Vision, Commitment, & Skills 1 Jul 2013 | 09:26 pm
Come August (2013) this blog will have reached the 7-year mark. Let me tell you, it has been through a lot. But as of late BlogPro has been rather quiet, keeping to itself. Maybe that will change soon...
How to Suck at Social Media in Your Dealership 20 Feb 2013 | 08:39 am
Last month I began working with SOCIALDEALER. We have been busy putting together marketing initiatives with its talented team of designers, marketers, and innovators. I wanted to share some of what we...
Spreading the Automotive Cheese on Social: A Reputation Management Roundtable 3 Jan 2013 | 03:11 am
In my end-of-year review post I stated that I plan to be part of several different Hangout shows and programs, one if not two of which that would be for automotive audiences. Well the first of these i...
A Look Back. A Look Up. A Look Ahead for BlogPro Automotive 24 Dec 2012 | 07:48 pm
Christmas Eve morning. Just sat down with a cup of tea to reflect on what 2012 has meant for BlogPro, give thanks, and set the tone for 2013. This is an exercise inspired by a fellow blogger that I tr...
Personalizing the Customer Experience with Walkaround Videos 27 Nov 2012 | 12:27 am
Imagine you are on the phone with a potential customer interested in one of your vehicles but she won’t be able to come by the dealership to look at it for another few days or so. You don’t want to ri...
Dataium Releases New Automotive Attribution Reporting Suite 19 Oct 2012 | 07:09 pm
New suite offers unprecedented visibility into the path to purchase of auto buyers, including unbroken channel attribution and keyword usage. Dataium announced recently the release of its new suite of...
Vegas 2012 Fall Automotive Conferences Gear Up 18 Oct 2012 | 01:05 am
We are less than one week away from Fall conference season in Las Vegas. From Sunday October 21 through Friday October 26, DrivingSales, Digital Dealer, and JD Power will be running their annual Vegas...
Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study 29 Sep 2012 | 08:17 am
Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage...
A Little Ditty About Jack & Diane 22 Aug 2012 | 07:49 am
This week marks my 11th year working in the auto industry. Yay! Thought I would celebrate with a little ditty about Jack & Diane. Don’t Know Jack For starters, I don’t know Jack. There was a time when...
Canadian Auto Dealer Breaks the Mold with Direct Mail Piece 31 Jul 2012 | 12:04 am
Just caught wind of a very crafty and apparently effective advertising initiative done by a Porsche dealer in Canada. In a clever spin on direct mail for Toronto’s Pfaff Automotive, Canadian agency L...
