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Nudges. Choice Architecture and Public Sector Analytics 25 Aug 2013 | 11:33 pm
I was on a sales/informational call focused on big data in the public sector this past week when the subject of nudges happened to come up. Given that the people on the call were deeply interested in ...
Why Am I Here: An Existential Question in the Digital Analytics World 18 Aug 2013 | 11:14 pm
Guest Post by: Jim Hazen [I've been hoping to have some of the Digital Analytics Team here at EY guest post on my blog - particularly some of the newer folks. Jim Hazen is the first of these with som...
X Change as a Portrait of the Community 12 Aug 2013 | 12:07 am
Among the many interesting aspects of running a Conference like X Change is how much it reveals about the direction and interests of our industry. Since Huddle (our name for the small group break-out ...
Tools for Tracking Customer Behavior over Time 5 Aug 2013 | 05:24 am
The two great challenges in digital analytics right now are tracking customers over time and across channel. Naturally, they are deeply related. Digital channels are very measurable. But the ability t...
Understanding Consumer Choice 29 Jul 2013 | 05:59 am
The single biggest problem with most enterprise Voice of Customer (VoC) programs is that they focus far too much on top-line metrics like NetPromoter Score or Satisfaction and nowhere near enough on c...
Establishing Website and Customer Value 22 Jul 2013 | 09:30 am
Aloha! Yes, I’m in Hawaii and I’m not supposed to be working. But after a full day of giant water-sliding and resorting, it’s a relief to sit down and exercise my brain. That being said, I plan to ke...
Engineering Customer Experiences – Broadening the Perspective of Digital Analytics 8 Jul 2013 | 10:49 pm
At the recent Digital Analytics Association Symposium in Washington D.C., I was on a panel with the somewhat grandiose topic of the “Future of Digital Analytics.” Jim Sterne moderated and his first qu...
X Change Redux 30 Jun 2013 | 11:24 pm
Given my once a week pacing, I could probably spend 3 or 4 months debriefing on X Change. But that might be a little too much "looking back". So rather than bang out a long series of weekly posts, I’v...
Creating a Generalized Digital Analytics Framework 24 Jun 2013 | 05:07 am
Thoughts from the Berlin X Change A good framework for digital analytics is a core ingredient in a good enterprise measurement program. A framework provides a common language for the organization to ...
O.D.ing on Analytics: Notes from the Berlin X Change 17 Jun 2013 | 06:23 am
As I write this, I am making the great swoop over the upper reaches of the North as I fly home to San Francisco from Berlin. X Change Berlin is over – X Change Los Angeles lies ahead. It was a great p...
