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Consistency of Messages In Integrated Marketing 26 Feb 2009 | 03:11 am
In integrated marketing, all copy is written or edited centrally. Although technical information will vary by product or service, each publication, campaign or marketing communication will include ‘po...
Integrated Marketing 10 Feb 2009 | 02:49 am
Integrated marketing provides an opportunity to improve the precision and effectiveness of marketing programs by handling all aspects of marketing through a single source. An integrated marketing solu...
An Effective Advertisement 6 Feb 2009 | 03:52 am
In order to be effective, any advertising must be seen, must be read, must be believed, must be remembered, and must be acted upon. An effective advertisement is one that commands attention, leading t...
The Role of Advertising in Selling 3 Feb 2009 | 04:38 am
The advertising’s objective is to get people to place orders for what is on offer. The way that advertising works is on a scale of immediacy; direct response advertising being the most immediate while...
Effective Advertising 30 Jan 2009 | 11:20 pm
Advertising is to give notice of or to give public information about merits claimed for or to draw attention to or offer for sale by public notice, printed or broadcast or to inform or give notice. So...
Viral Marketing 28 Jan 2009 | 07:35 pm
A very important (perhaps the most important) means of marketing communication is ‘word of mouth’. People looking for ways of satisfying a need do not merely talk to salesmen and read advertisements a...
The Seven C to Satisfying The Customer Needs 25 Jan 2009 | 03:52 am
To satisfying the customer needs we can use "the seven C": Customer value. The product, viewed from the customer’s point of view. Customers go after what they value. So, identifying what customers’ v...
Understanding The Customers Behaviors 24 Jan 2009 | 03:08 am
The customer is the focal point of all business activity. As marketer, we must be clear about how customers behave. Because marketing is concerned with satisfying people’s needs, we must understand wh...
The Customer Behavior 23 Jan 2009 | 12:30 am
It is known that some individuals set the pattern within their own circle of acquaintances. A person’s purchasing behaviour changes as they move through their life cycle. One definition suggests the f...
The Marketing Concept 21 Jan 2009 | 10:51 pm
What is the marketing concept? Marketing is one of the three basic areas of activity in the typical industrial business. It begins by influencing the format of the product to secure maximum acceptance...
