2012 Digital Marketing Trends 5 Jan 2012 | 09:34 am

Over the past few weeks, my feeds have been clogged with 2012 resolutions and trends.  Instead of reinventing the wheel, below is a list of some of the top articles that I have read I thought worth sh...

How to sell your old baby goods on Craigslist and Kijiji 7 Aug 2011 | 05:10 am

Here are some tips and tricks for selling your used baby goods online. 1. Buy top quality, highend or trendy baby products. For big ticket baby items like a playpen, breast pump or high chair - you....

Marketing Tip #10: Don't be afraid to say you don't know 14 Mar 2011 | 05:15 am

If you don't know the answer, don't know what something means or aren't sure, don't be afraid to say you 'don't know.' No one will think any less of you. What they do expect is that you'll go find th...

PodCamp Toronto 2011 - Ideas Heard #pcto2011 27 Feb 2011 | 09:16 am

1030 @markus64 - Learn by doing - What works in one organization is unique to that organization - Cargo Cult mentality - Case Study: Fiskars - Social Media plugs into your organization - Who you see ...

I am not Wonder Woman 20 Feb 2011 | 09:58 am

A good friend of mine told me that she is not Wonder Woman. She simply cannot do everything. I thought that was very bold of her to say - after all, she is a successful businesswoman, has a wonderful ...

Planning for the worse 16 Feb 2011 | 03:33 pm

If you work in a large organization like I do, it is easy to get caught up in your own work. After all, timelines are usually tight, you manage more than a handful of projects and of course, there are...

Social, Mobile, Web...Oh My! 13 Feb 2011 | 10:43 am

My last post was seven months ago. I have been back to work for eight months now. Since being back, I have worked on three mobile projects, two social projects and over a handful of web projects. It ...

@SMW Toronto #bmo 9 Feb 2011 | 10:17 am

CASE STUDY: Loblaws Offline Online Disconnect 15 Jul 2010 | 05:55 am

I personally like what Loblaws is doing offline.  I like the Galen Weston BBQ commercials and their PR must be working with some coverage in the Toronto Star. But what about online? - None of their m...

Building Your Digital Database 12 Apr 2010 | 06:20 am

My good friend Eden, over at Bargainista.ca, was spreading the word on a great contest - $500 towards a day at The Stillwater Spa and $500 for Davids - and also asking, "What does it take to get you t...