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Nike suits up NCAA Basketball Teams 3 Apr 2009 | 02:01 pm
After enduring five months of intense competition, today’s elite collegiate basketball players are battle tested. With the style of play evolving each season, Nike is introducing a 360 degree approach...
Jonathan Horton Signs Endorsement Agreement with GK Elite Sportswear 11 Feb 2009 | 11:00 pm
GK Elite Sportswear, L.P., the most recognized manufacturer of gymnastics apparel in the world, announces an athlete representation agreement with American Olympic Champion Jonathan Horton. Jonathan ...
Lands' End launches sun-protective clothing line 11 Feb 2009 | 03:50 pm
Retailer Lands’ End is launching a new line of sun-protective clothing in response to customer concerns about the effects of the sun on their skin and health. The Sun.Life line targets the entire fam...
Maria Sharapova in Cole Haan spring ads 11 Feb 2009 | 03:41 pm
Maria Sharapova is the new lead collaborator and face of Cole Haan Sporting, a new clothing collection for Spring 2009, rooted in sport and remixed with fashion. The Spring 2009 global launch of Cole...
High-tech snow wear warm, safe, stylish 4 Feb 2009 | 06:57 pm
In the minus5 Ice Lounge at the Mandalay Bay, a dozen or so people, most of them attendees at the annual SnowSports Industries America trade show last week in Las Vegas, are standing around a bar made...
Blue Breeze Odor-Eliminating Sportswear 29 Jan 2009 | 10:31 pm
Active sports and fitness programs involve lots of good, healthy perspiration, but odors are not welcome in most social situations. Applying chemicals to the skin can cause irritation and block natura...
Jerseys: a fashion must for both ladies and gents 28 Jan 2009 | 07:33 pm
With the Super Bowl drawing near, Penn State students are getting ready to gear up and represent their team of choice. Jerseys have pervaded every aspect of fashion. From Beaver Stadium to the Marc J...
Greg Norman Collection introduces Fall Collection 16 Jan 2009 | 03:04 pm
The Fall 2008 Collection from Greg Norman Collection, leading worldwide golf inspired lifestyle apparel and accessories brand, is nothing less than polished. Greg Norman Collection continues to maint...
Le Coq Sportif comes to the region 13 Jan 2009 | 09:20 pm
Le Coq Sportif, the leading French sportswear brand with a rooster crowing in its logo, was launched at a glittering event at Club Alpha, Le Meridian Hotel, Dubai. The company founded in 1895, has be...
New Sports Style 13 Jan 2009 | 09:17 pm
It’s time to give your 2009 fitness regime a serious kick-start with some stylish togs. New fitness gear can provide the motivation you need to pound the pavements, hit the pool or tackle the gym wit...
