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8 Ways to Rock Out Your Facebook Page 1 Oct 2012 | 07:03 pm
When Eric Jackson of Jackson Kayak first came to me, his dilemma was a simple. He had a great story to tell and an awesome product, but felt their social presence was a ways behind the competition. So...
Facebook Adds a Recommendations Bar for Websites: Helpful for More Views, Harmful for Personal Privacy? 1 Aug 2012 | 07:04 am
Facebook has launched a new way for you to stalk your friends: a recommendations bar. When you’re on a popular news site and reading a recently found article in your newsfeed, a box will pop-up showin...
Another Social Marketing Platform Bites the…Offer: Google Acquires Wildfire 1 Aug 2012 | 04:38 am
With Buddy Media, Vitrue and Involver already acquired, it was only time before Wildfire was snatched up. Buddy Media went for $800 million and Vitrue for $300 million. Wildfire went for $250 million....
Timeline for Brand Pages – Our Take 9 Mar 2012 | 11:30 am
Timeline for Brand Pages Well, we knew this was coming. We just weren’t sure exactly what it would look like and when it was coming. We have been researching the changes all day and how it will impac...
Phoenix Suns Case Study: Actionable tips to help you rock engagement 11 Jan 2012 | 05:41 pm
When the Phoenix Suns came to us, it was off-season. And not only was it off-season, but the NBA lockout was fast approaching. Usually we have a few months to rock our client’s fan pages, but this tim...
Does Posting on Facebook over the Holidays get Higher Engagement? 8 Dec 2011 | 01:05 pm
<img class="aligncenter" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAV8AAAH0CAIAAAAVDLn7AAAgAElEQVR4nGTc5XebZ7o2/P4dz96zpw1znJjFYLZjO2bZFpOZGWTJKGZmWWZmsW2ZGWS2Q4VpZzpNG27azrzzfrg7mT77WetYWndW...
A Social Media Case Study with REAL Data: 10 Facebook Marketing Tips for a B2B Fan Page 1 Dec 2011 | 05:21 am
Social media case studies have gotten more and more buzz (and ensuing negativity) as marketers have sought to prove the value of a Facebook fan page or Twitter account. Afterall, who doesn’t want to s...
Nonprofits and Social Media: We want to get on Facebook and Twitter, but is it really worth it? 17 Nov 2011 | 01:54 pm
In the bit of spare time I have at BrandGlue, I like to work with nonprofits. Having lived overseas for a year in Zambia doing HIV/AIDS prevention work, I have a passion to keep investing in organizat...
Sharpening your Facebook Community Management skills: The 80/20 rule for status updates 15 Nov 2011 | 01:45 pm
If you’re a social media community manager, than you most likely have heard about the 80/20 rule. It’s a hard rule to follow, let alone get it right. Let me explain first what it is, then how to accom...
HOW TO: Add Recommendations to your Facebook Fan Page 2 Nov 2011 | 01:16 pm
Facebook recently released a new feature that allows fans to write recommendations to the right of the wall of a fan page. Note the example below from Amtrak. Once you like their fan page, you’re give...
