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Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI 6 Apr 2011 | 12:24 am
In this second article of our series on Nation Brand Indexes, Victoria Berry, Strategist at FutureBrand North America, discusses the characteristics of the Country Brand Index and analyses the results...
Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI 8 Feb 2011 | 04:38 pm
Indexes play a major role in evaluating a country brand’s strength and perception on the global stage. In particular, the Anholt-Gfk Roper Nation Brands Index (NBI) and the Futurebrand Country Brand I...
Korean Pavilion at the Shanghai Expo: Retrospective Analysis 17 Dec 2010 | 02:05 am
Jay Wang is an associate professor of strategic communication at the University of Southern California’s Annenberg School for Communication and Journalism. His numerous research projects and articles ...
“Made in Korea” and Korea’s Nation Brand (Part 2) 28 Sep 2010 | 01:53 am
This article is the second part of a two-part series based on our discussions and exchanges with Martin Roll, business and brand strategist, former Honorary Ambassador to Korea and the author of the g...
“Made in Korea” and Korea’s Nation Brand (Part 1) 1 Jul 2010 | 02:31 am
We had the occasion on June 1st to discuss in depth with Martin Roll, business and brand strategist, former Honorary Ambassador to Korea and the author of the global bestseller “Asian Brand Strategy“....
Gastrodiplomacy and the Promotion of Korea 2 Jun 2010 | 12:16 am
Paul Rockower is a gastronomist and recent graduate of the Master’s of Public Diplomacy program at the University of Southern California. He is the Communications Director for Public Diplomacy Corps, ...
Exclusive Interview with Brand Kenya Board National Brand Manager 15 Apr 2010 | 10:19 pm
We recently had the chance to discuss with one of our fellow LinkedIn Group Member Grace Wandera, National Brand Manager at the Brand Kenya Board, about her country’s National Branding strategy. In ou...
Korea Delivering on its Brand Promises 24 Mar 2010 | 10:13 pm
In order to stimulate awareness and demand for tourism, branding seems to be the new key to success for destination marketers. However, it can also be a dangerous option if the traveler’s experience i...
This Week on Branding Korea 7 Mar 2010 | 10:38 pm
On the Web Christopher Graves, CEO at Ogilvy PR Worldwide, on the continuing mystery of Korean brands not getting credit; The impact of Kim Yuna’s record on Korea’s Image and Economy; The Olympian wil...
The Need to Unify Korea’s Multiple Brands 9 Feb 2010 | 11:58 pm
Korea’s new ambition to enhance its international positioning has seen the emergence of multiple brands and campaigns. All of which have different strategies, are more or less comprehensible, but shar...
