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Summer Quandary: Otter Pops or Fla-Vor-Ice? 22 Jul 2013 | 06:08 am
WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and Otter Pops. The question is which is preferab...
Smithfield’s Oligarchy of Brands in Chinese Hands a Major Worry 12 Jul 2013 | 05:12 pm
When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it bec...
Delta Has Plenty of Time, Reason and Ideas to Save the WorldPort 11 Jul 2013 | 07:19 am
JAMAICA, QUEENS, N.Y. – The historic Pan American WorldPort is not down yet, and the group fighting to save the iconic structure from Delta’s destruction has upped the ante in its come-from-behind cam...
Classic Vera Brand Gets Boost, Reboot from Target 9 Jun 2013 | 06:36 pm
ATLANTA – Before there was Vera Bradley, before Vera Wang, there was Vera, which has reappeared as a short-term promotion for Target. Not only is the reappearance a good thing for a great classic bran...
Barclaycard Eagle Flies Into a Blue Snake Orb 7 Jun 2013 | 08:19 am
LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel perks for signing up for their plastic. Just ...
Be an Add on Brand for More Sales; Oh and Bring Back the Sears Jon Boat 17 May 2013 | 03:58 pm
The social theorist and urban planner Andres Duany a few years ago gave a talk on “male” space in the American household. Male space has pretty much disappeared; the den, once male, became a family ro...
Use an Old Logo for a New Campaign 5 Apr 2013 | 05:52 am
The logo uses the school's green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop.
Classics: Swim Buoy The Classic Kids Float and Original Bubble 10 Mar 2013 | 02:51 am
If you were at a kids pool in the 1960s (or my wife in Maine in about 1968, photo at right), you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they w...
Weekly Reader: Now Scholastic News “Including” Weekly Reader 8 Mar 2013 | 09:07 am
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920′s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, f...
History of Ipana Toothpaste and Bucky the Beaver 18 Feb 2013 | 06:25 am
One of the best-known toothpaste brands of the 20th century is still around, sort of. The toothpaste brand, which in Turkey is as well-known as Colgate or Crest, is a forgotten footnote, and has been ...
