Brightroll - brightroll.com
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BrightRoll Takes Home Two Stevie Awards in 2013 23 Aug 2013 | 02:04 am
This year BrightRoll was recognized by The American Business Awards with a Silver Stevie for Company of the Year in Advertising, Marketing & Public Relations. Additionally, CEO & Founder Tod Sacerdoti...
BrightRoll Engineering Builds a Community of Data Driven Women 20 Aug 2013 | 03:33 am
It is no mystery that software engineering and computer science are male dominated fields. In an effort to elevate female voices in technology, the BrightRoll engineering team started a community and ...
Programmatic Partnership Maximizes Digital Video Efficiency for Kellogg Brands 15 Aug 2013 | 08:50 pm
A BrightRoll customer since 2009, Kellogg Company is no stranger to online video advertising, managing campaigns on an individual basis with numerous vendors. In 2013, the company sought to shift its ...
BrightRoll Helps Advertisers Connect Online- and TV-Viewing Audiences with Nielsen 3 Aug 2013 | 03:11 am
According to eMarketer, the US TV advertising market is estimated at $66B this year – the largest segment of advertising spend. However, as more consumers are tuning-in to watch their favorite shows a...
Why ad skipping is the future of digital advertising 1 Aug 2013 | 05:29 am
To some, skippable ads may be perceived as a paradox, but Leon Siotis, director of media and publisher services at BrightRoll in the UK, addresses the opportunities these ad units offer to brands and ...
BrightRoll Announces the New York Video Summit 25 Jul 2013 | 01:41 am
Join leading experts in the video advertising ecosystem on September 25, 2013 This fall’s 2013 BrightRoll Video Summit will address key developments in today’s digital video viewerscape. Focusing en...
Rocket Fuel Expands Media-Buying Platform with BrightRoll and Equinix; Increases Successful Ad Bid Rates by 48 Percent 10 Jul 2013 | 10:36 pm
This past April, BrightRoll launched VideoRTB+, the industry’s fastest real-time bidding (RTB) solution for digital video advertising, available only inside Equinix data centers. Today, BrightRoll and...
Tod Sacerdoti wins Ernst & Young Entrepreneur of the Year Award 25 Jun 2013 | 05:01 am
Recognized for entrepreneurial excellence in advertising technology category On Saturday, June 22, BrightRoll CEO and founder, Tod Sacerdoti, was honored at the Ernst & Young Entrepreneur Of The Year...
BrightRoll Continues Momentum: #1 in Video Ads Served and Reach, According to comScore 15 Jun 2013 | 03:33 am
comScore released the May 2013 U.S. online video rankings and BrightRoll once again tops the list in both video ads served and reach to unique viewers. According to comScore, Americans viewed 15.8 bi...
BrightRoll Continues Momentum: #1 in Video Ads Served and Reach, According to comScore 15 Jun 2013 | 03:33 am
comScore released the May 2013 U.S. online video rankings and BrightRoll once again tops the list in both video ads served and reach to unique viewers. According to comScore, Americans viewed 15.8 bi...
