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2 Facebook tips for authors 23 Aug 2013 | 02:08 am

I’ve noticed that a lot of people — authors and non-authors alike — don’t seem to know that they can edit their posts on Facebook or delete their comments or those of others on their timeline. You’ve...

How to build a killer book publicity media list 20 Aug 2013 | 07:54 pm

As author Reza Aslan learned after being interviewed by Fox, news media exposure — publicity — can help take your book to the top of the best seller lists. What’s keeping you from doing the same thin...

The power of author collaborations 16 Aug 2013 | 12:57 am

Have you been invited to collaborate with a colleague or author but hesitated because you weren’t sure if it was a good idea or because you were reluctant to commit the time or energy? Who can blame ...

Finding the hidden news hooks in your fiction 13 Aug 2013 | 06:53 pm

Why do so many book publicists refuse to work with fiction authors? One reason is that finding news hooks, pegs, or angles to leverage is harder with fiction. It takes more thought, creativity, and t...

Guest blogging on book promotion and e-mail lists 9 Aug 2013 | 07:33 pm

I hope you’ll take time today to visit the two excellent author sites where I’m a guest blogger this week. Getting found The first is the Be Your Own Book Doctor site run by my friend Jennifer Lawle...

3 tips for better author blogs 6 Aug 2013 | 11:02 pm

I’m so disappointed when I see great content on bad  blogs. Well, maybe the blogs aren’t bad . . . it’s more that they’re ineffective. Blogging can be a great way to showcase your writing skills and...

Aggressive Fox News interviewer turns Jesus book into Amazon best seller 2 Aug 2013 | 07:28 pm

Here’s your shortcut to a best selling book: Get interviewed by Fox News. In a surprising interview — even for Fox News — correspondent Lauren Green challenged religion scholar Reza Aslan’s credentia...

Authors and book clubs 30 Jul 2013 | 07:21 pm

In one of my favorite Malcolm in the Middle episodes, mom Lois is excited about joining a book club with other mothers. She reads the book, highlights key passages, and arrives at the meeting prepared...

The secret to enticing readers 26 Jul 2013 | 10:50 pm

When I read Neil Ostroff’s LinkedIn discussion about how hard he works to connect personally with readers, I asked him to share his story here. And so you know . . . Neil Ostroff has been a published ...

Promote your book with a roundup article 23 Jul 2013 | 11:29 pm

I’ll bet you’ve seen several articles this summer touting a list of the “best summer beach reads.” Is your book on any of those lists? No? Mine isn’t either. But your book probably belongs in some o...

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