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Business Marketing Books 8 Dec 2010 | 01:44 pm
Tipping Point Great Writer, Some Say Soft on Science, But This is one of the Business Marketing Books Well Worth the Read. One of the must-have business marketing books on your shelf…read the researc...
Who’s Got Marketing Power? 27 Nov 2010 | 08:35 am
Do brands with big budgets have marketing power? Maybe. The brands with real marketing power are the ones pushing the Six Buttons of Buzz—and letting word of mouth proliferate exponentially. When co...
6 Maxims of Creating Buzz 27 Nov 2010 | 08:33 am
Maxim #1: Push The Taboo Button To Start Conversations Even Procter & Gamble stumbled upon taboo many years ago with Mr. Whipple and his admonishment, “Don’t squeeze the charmin!” Whipple told Americ...
Push The Six Buttons of Buzz To Start a Conversation 27 Nov 2010 | 08:31 am
Creating buzz sounds very tough. But it can be easy…if you know which buttons to push. Time and time again, these six things push people’s buttons and start conversations: The Six Buttons of Buzz T...
Word of Mouth Marketing – Basic Training 27 Nov 2010 | 08:25 am
Basic Training The entire crux of word-of-mouth marketing is giving people something to talk about. It’s the foundation for word-of-mouth marketing. Give people a great story to tell. Why? Because ...
The Secret To Generating Buzz 27 Nov 2010 | 08:21 am
What’s the Secret? One of the secrets to word of mouth is that you’re speaking face–to-face, which gives you what tons of marketers are trying to get every day: attention. Face-to-face attention comp...
Push the Six Buttons of Buzz 27 Nov 2010 | 08:19 am
What is great marketing? Aaahh, yes—identifying the holy grail. This is the question many CEO’s and small business owners ask over and over: “How can we bring great marketing to our company and brea...
7 Things You Should Know About Traditional Advertising 27 Nov 2010 | 07:51 am
1. “In the ten years starting in 1994, AmEx’s TV ad spending plummeted from 80% of its total advertising budget to 35%.” - Los Angeles Times 2. DVR Penetration in markets like Dallas = 27%. In three ...
Advertising Techniques – Do’s, Don’ts and Simple Tips from Years of Learning 27 Nov 2010 | 06:38 am
1. Internet Advertising Techniques Do understand the most powerful advertising technique on the Internet is showing up in organic search results (ideally first page, in the first three results). Do ...
Who’s Got Marketing Power? 27 Nov 2010 | 03:35 am
Do brands with big budgets have marketing power? Maybe. The brands with real marketing power are the ones pushing the Six Buttons of Buzz—and letting word of mouth proliferate exponentially. When cons...
