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FAN ENGAGEMENT NEEDS MORE THAN A ROOT BOOST 9 Aug 2013 | 10:07 pm
Whether man or woman, when you first realize that your hair is thinning, there’s a sense of panic. ” I need that hair!”. Then you run to the store for hair products that promise to thicken every pre...
100K #CollegeFootball Photos: College Conferences Missing Out on Instagram? 15 Jun 2013 | 02:29 am
Pictures sell. The use of and engagement with photos and videos are driving a growing engagement trend in social media in 2013 .Think about all those likes, comments, shares, retweets, and improved en...
Embattled Rutgers Didn’t Need to Do the Crisis Shuffle If… 10 Apr 2013 | 08:48 pm
As the President of Rutgers University, what would you do? Hide under your covers? Match bravado with NJ Governor Chris Christie? Glue the University’s crisis plan to your right hand? Pine over the on...
TRUST at the Core of Manti Te’o Debacle 19 Jan 2013 | 04:22 am
Let’s talk TRUST… a quality that is highly valued, seriously tarnished, coveted by all. Most of you won’t remember November 8, 2008 but I do. That’s the day @Shaq joined Twitter and took social media ...
Say The Word… or Tweet It: How The Catholic Church Benefits from the Pope’s Twitter Launch 20 Dec 2012 | 04:16 am
It’s been a week since Pope Benedict XVI posted his first 140 character tweet and today: 2 more tweets. A success? Certainly in number of followers and worldwide attention to the Church and Pope himse...
What can Sports Executives Learn From The Pope On Twitter? 13 Dec 2012 | 09:57 pm
One of my favorite tweets was penned by journalist Heidi Moore @moorehn “So, we’re back to religious figures handing down statements on tablets.” And apparently lots of others enjoyed it too since it ...
Social Media Monitoring Plays Key Role in College Football Coaching Changes 4 Dec 2012 | 01:29 am
It’s that time of year. We eat too much on Thanksgiving. Spend the holidays with our family. Watch college football coaches get hired and fired. Make New Year’s Eve plans. Wait? One of those thi...
USE YOUR DATA 8 Nov 2012 | 11:02 pm
Data won the election for President Obama. It’s really that simple. Okay, you’re right – it’s not that simple, but numbers did play a key role during his campaign. A recent TIME article highlighted ...
How Social Media Reporting Helps Our Executives, and How It Can Help Yours 30 Jul 2012 | 11:11 pm
GUEST POST from James Royer – Director of Digital Media for the Tampa Bay Lightning. Be sure to connect with James on Twitter. When it comes to social media, we are fortunate that our ownership and s...
Cam Newton –Signing Away his Image? 21 Jul 2012 | 03:54 am
Last Saturday Cam Newton made good on his contract with GT Sports Marketing, and inadvertently thrust himself into the spotlight for something other then his football talents. Newton, who has seemingl...
