Chaotic-flow - chaotic-flow.com - Chaotic Flow by Joel York
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Negative Churn | It’s Not that I Don’t Dislike It, I Do 30 Jul 2013 | 08:04 pm
Tweet Me! Most of us were taught at an early age that double negatives are a bad thing, because they are unnecessarily complicated and increase the chances of miscommunication. It is with this princi...
SaaS Marketing | Accelerating Customer Acquisition 9 Jul 2013 | 07:57 pm
Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisitio...
Driving SaaS Growth Through The Customer Lifecycle 11 Jun 2013 | 07:47 pm
Tweet Me! SaaS growth isn’t a goal; it’s an obsession. The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. The bad news is ...
SaaS Business Model Competitive Advantage Revisited 23 Apr 2013 | 08:22 pm
Tweet Me! What is SaaS? We seem to need to ask this question every couple of years, because the answer is a bit of a moving target. It was simple enough when SaaS was merely software applications pus...
Big Data | Thinking Outside the Firewall @Meltwater 4 Mar 2013 | 11:40 pm
Tweet Me! A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing, meaning most big data products are solutions looking for a problem. I always find this bad entr...
Social Sales | 10 Social Sales Lead–ership Tips 12 Feb 2013 | 08:34 pm
Tweet Me! Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold c...
What is MRR Churn? | SaaS Metrics FAQs Part 2 15 Jan 2013 | 08:32 pm
Tweet Me! Since publishing the original SaaS metics blog series and subsequent SaaS Metrics Guide to SaaS Financial Performance, I’ve received numerous inquiries on various details and hidden gotchas...
B2B Social Business Bill of Rights | Don’t Get it Wrong! 9 Oct 2012 | 07:41 pm
Tweet Me! Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, e...
Professional Social Networking with B2B Social Media 25 Sep 2012 | 08:13 pm
Tweet Me! I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. T...
B2B Social Networking | What’s In a Name? 5 Sep 2012 | 09:17 pm
Tweet Me! I frequently find myself thinking that the dumbest thing we Internet marketers ever did in social networking was to rename it social media. In the early days of Web 2.0, there was no such ...
