Clear-thought - clear-thought.co.uk - WATERTIGHT MARKETING
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THIS BLOG IS NOW CLOSED 25 Jan 2013 | 03:07 pm
Thank you for following the Clear Thought blog. It is with much excitement that this blog is now shutting up shop. But, have no fear – the marketing clear thinking continues over at my new website: wa...
7 tips to make your email sign-up process work harder 1 Aug 2012 | 02:44 am
If you have an email newsletter that goes to subscribers, it’s worth having a little look at the sign-up process to see if you can make more of it. It should be an enjoyable process for the subscriber...
Does your information deserve a graphic? 11 Jul 2012 | 09:31 pm
One my favourite books is ‘Information is Beautiful‘ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whi...
When and how to say no to new business 26 Jun 2012 | 03:35 am
I’ve often heard people say that having too much work is a nice problem to have. Maybe that’s true. But, it is definitely a problem. Learning when, and how, to say no to a potential new customer is an...
Marketing advice from real MDs… 1 Jun 2012 | 06:42 pm
It’s all well and good taking advice from a marketing expert, but what about your peers? Small business owners and managing directors are often, rightly, sceptical about acting on what they hear from ...
7 tips for flawless print production 20 Mar 2012 | 11:39 pm
‘You can’t make a silk purse out of a sow’s ear’. With the advance of the Internet and digital print – you can practically ‘do-print-yourself’ these days. But, I wouldn’t always compromise your desig...
Babies and books… 16 Mar 2012 | 04:15 am
Regular readers of the the Marketing Clear Thinking blog will have noticed a bit of a drop off in activity in recent weeks and months. This is for the best of reasons. I’m currently settling into my n...
Detox your marketing… events 21 Feb 2012 | 10:14 pm
Events can be a great addition to marketing activity plan. Whether it’s a tradeshow, exhibition or an event you’ve put together yourself – getting access to real potential buyers in the flesh can be h...
How I chose a new brand name for my company 27 Jan 2012 | 02:28 am
This is a guest post from Eli Barbary from Bright New Day. Clear Thought has been using Eli behind the scenes for marketing administration services. So, when she took the step of re-branding and launc...
Detox your marketing… social media 26 Jan 2012 | 02:04 am
Social media marketing can’t have failed to have popped into your head, or even onto your agenda, as a possible technique for marketing your small business. Everyone is going on about how cheap and ea...