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Podcast #17 – Google AdWords Match Types & Bidding Settings 17 Jan 2013 | 07:30 am
Show Notes: Understanding Google AdWords match types and the various bidding settings can be the difference between life and death of your PPC campaigns. Listen to this interview with a legend in t...
Podcast #16 – Google AdWords Quality Score 22 Oct 2012 | 10:50 am
Show Notes: If ever Google AdWords had a magical ingredient that needed understanding it is “Quality Score”. What most people don’t realise is the direct relationship your Quality Scores have on yo...
Podcast #15 – Search Engine Optimisation for 2012 post Penguin 30 May 2012 | 06:05 pm
Show Notes: The SEO world has recently been dealt a bit of a shock in the form of Google’s ‘Penguin’ algorithm update. Learn what this means for your SEO in 2012 and what you should be focused on to...
Podcast #14 – The New Google Analytics Interface 31 Mar 2012 | 05:40 pm
Show Notes: The new Google Analytics interface has some incredible new functionality to help you make better marketing decisions. And who better to discuss these recent changes with than founder of ...
Podcast #13 – Google AdWords Remarketing & Retargeting 22 Feb 2012 | 10:43 pm
Show Notes: Remarketing or retargeting with Google AdWords is a huge opportunity for businesses. And who better to tell us how it’s done, than the expert to the experts. Dave Booth spends a lot of h...
Podcast #12 – Using Google Analytics for Google AdWords 9 Feb 2012 | 01:19 pm
Show Notes: Nick Iyengar lead the Google Analytics “Guru Team” at Google in Mountainview, and before that, managed tens of millions of dollars of AdWords spend consulting with Google’s biggest custom...
Podcast #11 – Understanding Link Building for SEO 19 Jan 2012 | 05:42 pm
Show Notes: Danny Dover lead the SEO team at SEOmoz, the world’s leading SEO software company. He was heavily involved in growing their blog readership to 100,000 readers PER DAY! He was a big part ...
Podcast #10 – Google AdWords Tips & Tricks (Part 2) 2 Nov 2011 | 12:47 pm
Show Notes: Stasia Holdren has trained over 5,000 people to improve their returns from the incredible advertising machine called Google AdWords. Like all gifted trainers, she is great at simplyfing...
Podcast #9 – Ten Golden Rules of Internet Marketing 13 Oct 2011 | 03:20 am
Show Notes: Jay Berkowitz is renown for his 10 Golden Rules of Internet Marketing. He is a highly regarded online marketing expert who has been in the field longer than most. Listen to this fascinat...
How to increase website trust and credibility 20 Jul 2011 | 08:05 pm
Recently I did a presentation at NSW Micro Biz Week with Michelle Gamble, Lara Solomon and Paul Wallbank and spoke about … you guessed it … online marketing. For the first half of the talk I spoke ab...
