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Thirteen Critical Questions Every Prospect Must Answer 20 Nov 2011 | 05:10 pm
1. Do I want the benefits of this product, policy, or service? Irrespective of whether people want to buy a policy or not, everybody wants the benefits the policies provide. Talk to your prospe...
Why Your Yellow Pages Ad Is Not Converting 3 Nov 2011 | 03:07 pm
A recent survey asked this question: “Of the ads you see in a typical day, how many engage your attention?” Two-thirds of respondents said “a small minority of them.” Another quarter answered “none of...
Ways To Have A Great Backend Product 27 Oct 2011 | 03:05 pm
If you didn’t know, a Back End product is a more expensive product or service you sell to help increase your profits. However, the main objective of a “Back End” product is to help pay for your cost o...
How To Reactivate Your Past Customers 20 Oct 2011 | 03:03 pm
It doesn’t make any sense to give up on something for which you paid a lot of money, does it ? Think of it – each name on your customer list represents every dollar you ever spent on advertising, dire...
How to Turn Boring Features Into Sizzling Benefits 13 Oct 2011 | 02:58 pm
Handling features and benefits in marketing messages is an area where most sellers make mistakes. Part of the problem usually involves confusing features with benefits. Most sellers assume that a feat...
How to Position Yourself As An Expert 6 Oct 2011 | 03:00 pm
Positioning generally refers to your position “relative to” or “against” your competitors. It is one important marketing concept that helps you gain an edge over your competitors. In today’s world, yo...
Create An Irresistible Guarantee 29 Sep 2011 | 02:56 pm
A negative shopping experience is one experience that shoppers are not very quick to forget; such an experience sticks in the minds of buyers. People’s resistance to buying has always been high. Add t...
Why Customer Testimonials Will Triple Your Business 22 Sep 2011 | 02:53 pm
Positive feedback from satisfied customers is one of the most powerful tools known in marketing. And since it also acts as free advertising and simply strengthens your image, you can’t afford not to i...
How To Segment Your Customer Database 8 Sep 2011 | 02:51 pm
Your customer database/lists can be organized in many ways, such as – active customers, high spending customers, recently inactive customers, lapsed customers and more. Your lists can also be segmente...
8 Ways To Creating A Unique Selling Position 1 Sep 2011 | 02:46 pm
Look at any common business – a plumber, insurance agent, car salesman etc. You’ll find numerous ads for each, everywhere you look. And with so many choices, the ultimate question for any customer is ...
