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Content Curation for the Healthcare Industry 27 Aug 2013 | 06:18 am
Shannon Dauphin Lee of HIT Consultant Media, in her recent post entitled “Why Content Curation Matters To Healthcare Professionals”, provides great insight into the power of content curation coupled w...
Marketers Need to Act Like Journalists – Or Better Yet, Hire One 27 Aug 2013 | 05:52 am
In a recent blog post, Ed Oldfield provides interesting commentary about a lecture he attended by a Hootsuite marketing executive. As part of his review of this lecture, he puts in practice one of th...
Editorializing Curated Content is Key to being on Google’s Good Side 26 Aug 2013 | 11:07 pm
Eric Enge writes in Search Engine Watch about Matt Cutt’s recent commentary about the performance of curated content in Google’s search engine listings. Similar to my blog post in response to Matt Cu...
What Is It That Great Content Marketers Do Well? 26 Aug 2013 | 10:59 pm
Peter O’Neill of Forrester writes about what makes a great content marketer. In particular, he notes that great content marketing practitioners are able to think from “outside in” from their prospect...
5 Process Mistakes That Are Costing Your Business Big 23 Aug 2013 | 06:43 am
Process! Image Credit: Alden Jewell Process. Not the sexiest part of the content marketer’s job. But definitely one of the most important. Why? Because while a headline may make or break your blog p...
Moving the Marketing Dial with Video 23 Aug 2013 | 06:43 am
In a recent blog post by Michael Brenner, Michael Litt of video marketing platform company Vidyard offers some great insight and perspective on the potential for video to move the marketing dial. As ...
Seth Godin at HubSpot’s Inbound 2013 Event 22 Aug 2013 | 06:07 pm
Mike Volpe, HubSpot’s CMO, kicked things off this morning at their Inbound 2013 event in Boston, drawing a direct analogy to the size of Inbound13 with Salesforce.com’s annual DreamForce vent. After o...
17 People You Should Meet at Content Marketing World 22 Aug 2013 | 05:47 pm
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a lis...
Content Curation Can Fuel an Effective Lead Nurturing Process 20 Aug 2013 | 06:19 am
Andrew Chaplin of Marketing Options International provides a very insightful blog post which will very soon be an accepted truth by the mass market – i.e., content curation can be an effective weapon ...
Improve the Ability for your Own Content to be Curated 20 Aug 2013 | 05:42 am
Monica, representing SocialMedia Today, provides some good tips on how to best promote your created content. For those of you striving to improve your overall content marketing efforts, here are a co...
