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Write a Book. Change the World. 25 Apr 2013 | 06:07 pm
[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley's Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the w...
How Barack Obama Became Content Marketer-In-Chief of the USA 3 Apr 2013 | 08:19 pm
Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. [caption id="attachment_3428" align="alignnone" w...
Top Content Strategy Takeaways from Confab 2013 London—Day One 2 Apr 2013 | 06:13 pm
[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London...
How a Gardening Company Newsjacked a Blizzard 6 Mar 2013 | 10:23 pm
Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fi...
5 Ideas for New Business Blog Topics for a New Year 15 Feb 2013 | 10:00 pm
Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the...
Should you outsource your content writing or do it in-house? 15 Feb 2013 | 09:54 pm
“When does it make sense to outsource your content writing work? Outsourcing can be cost-effective but that it depends on your individual business needs. The answer varies from where you look at it. A...
Content marketing: the Anatomy of Great Content 15 Feb 2013 | 09:47 pm
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web See on www.steveseager.com The post Content marketing: the Anatomy of ...
Forbes Magazine Expert Columnist Features Content Marketing 14 Feb 2013 | 03:21 am
Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe...
How Constant Contact Walks the Content Marketing Walk 6 Nov 2012 | 08:17 pm
Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective con...
Why Your Blog Should be Your Top Social Media Tool 11 Oct 2012 | 03:28 am
We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and ...
