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Why would shoppers sign in? 28 Feb 2013 | 04:05 pm
Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide t...
Updates: December 2012 6 Dec 2012 | 04:03 pm
I know what a pain it is having to jump from post to post to get the current version of a piece of advice or a technique. So when something on this blog is out of date I try to update the original ar...
Let your customers tell you how to make your site better 26 Jul 2012 | 06:48 pm
People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. I’ve written about...
EU Cookie Law – ecommerce sites selling to UK need to do something now 3 Apr 2012 | 08:55 pm
Site owners in the UK are getting to grips with implementing the EU Tracking directive. The period of grace ended on May 26th and it’s time do something about complying with our version of the EU ‘Coo...
Why Retailers Should Use Goals in Google Analytics 16 Dec 2011 | 06:05 am
I got a surprise at a recent ecommerce conference. For the price of a coffee in the break, I offered to show people how to use Google Analytics Custom Dashboards to see all their key ecommerce goals ...
Get an Instant Checkout Health-check With This One-stop Report 30 Nov 2011 | 12:41 am
See if anything is wrong with your checkout at a glance with this Google Analytics Custom Dashboard. If you have an ecommerce web site you know that the performance of the checkout is critical. If an...
How Multi-channel Funnels Give You More Insight Than Ever Before 26 Aug 2011 | 11:28 pm
Updated: March 2012 Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. Now we can see how...
Download Custom Report to Compare Days of the Week in Google Analytics 19 Aug 2011 | 09:55 pm
Here’s a great custom report for you to try. There’s a link below to import the report straight into GA, but first let me explain why I think this is so exciting. Retailers and other web sites with s...
