Why Social Media Will Beat Testimonials – And an Offer 25 Aug 2013 | 05:59 pm

This is the newsletter I sent out to my 950 or so subscribers. It is a newsletter that talks about a few important things: Getting things done that we promised ourselves we would do Caring for our s...

Two Tools Every Contractor Website Should Have 21 Aug 2013 | 03:00 pm

Contractor websites (and their designs) are no different from any other site on the interwebs. A lot of emphasis on where your site ranks in Google depends on visitor “stickability”. This is a measure...

Contractors, Stop Relying On This to Build Your Businesses! 19 Aug 2013 | 03:00 pm

Take Google’s latest fascination with link building as a sign things are only going to get tougher to rank for your primary business lines, which means you have to stop relying on organic traffic. Th...

Contractors…and Their Websites, Should Do This to Win 13 Aug 2013 | 06:14 pm

Many contractors think their websites are junk drawers where every conceivable business line possible get’s listed. I see sites that are either built DIY or by other companies in this space that will ...

Video Use On Contractor Websites: 5 Reasons You Need to Start NOW! 8 Aug 2013 | 03:00 pm

If I could give you one compelling argument to adopt some type of video content use on your website going into next year it would be this… Your closing ratio would go up Your time to close would go ...

Contractor Website Tip #695: Which Is Worse, Duplicate Content or Bad Content? 6 Aug 2013 | 04:34 pm

Bad content versus “duplicate” content…and the winner is: The difference between bad content and duplicate content is simple: One is bad writing, the other is stealing. Either you did it or your webs...

Want Your Content to Work on Your Website? 5 Aug 2013 | 03:00 pm

See what I did there? I asked you a question, and you are reading this sentence because you want the answer. The surest way to get someone to read at least the first few lines of your page is by askin...

This is Called Being Different…Be Different! 4 Aug 2013 | 07:01 am

Forget the music…I don’t care if you don’t like the music. Just be successful by being different!

Living This… 3 Aug 2013 | 06:57 am

What Contractors Shouldn’t Do on Their Websites 1 Aug 2013 | 05:42 pm

You know what kind of contractor website designer let’s a contractor talk them into putting two ridiculously non-complimentary business lines together on the same site? I will tell you: The kind that...