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PR Expanded / “PR: Make It Personal” 1 Aug 2013 | 06:32 pm
A Guest Post By Kirk Hazlett, APR, Fellow PRSA I’ve had easily a half-dozen or more one-on-one conversations this summer with students – current and former – from Curry College, where I teach PR f...
#Ethics in an Age of Social Media & Public Conversations 22 Jul 2013 | 06:11 pm
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, t...
Six Ways to Prepare Office Staff For a Reporter’s Visit 17 Jul 2013 | 07:51 pm
A Guest Post By Brad Phillips, Author, The Media Training Bible A local reporter is scheduled to visit your office in a few days to conduct an interview with you. It’s a critical interview for your ...
Professionalism, Responsibility and Communication 8 Jul 2013 | 06:19 pm
A Guest Post By Kirk Hazlett, APR, Fellow PRSA When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This yea...
How to work with your Best Six Friends in a Crisis 1 Jul 2013 | 06:02 pm
A Guest Post by Jane Jordan-Meier Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis. They set the gold standard...
Eight Ways To Deliver A Better Phone Interview 24 Jun 2013 | 06:05 pm
By Brad Phillips, Author, The Media Training Bible Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the ...
The Media Landscape Survey: Highlights and Significant Findings 18 Jun 2013 | 06:00 pm
Today's PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and...
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 12 Jun 2013 | 06:17 pm
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Bor...
Proactive Public Relations … Poking Tigers 10 Jun 2013 | 05:54 pm
I’ve just finished “Lean In ,” a great book by Facebook COO Sheryl Sandberg. It’s a fascinating read with “learned in the trenches” advice on the keys to success…for women primarily, but really for al...
Four Quick Tips for Marketing to Bridge the Gap with IT 3 Jun 2013 | 07:49 pm
Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the a...
