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Psychology in Marketing: Get Inside Your Customer’s Head to get Inside their Wallets 24 May 2012 | 02:00 am

Have you ever stopped to ask yourself why you made your last four purchases? Eliminate food, gas for your vehicle or prescription medications. Look at the four that are remaining. Why did you buy thos...

It’s a Twister!: Building and Maintaining a Business Sales Funnel 4 May 2012 | 02:38 am

Everyone at some point in their life has seen a tornado, either in person, or in movies, documentaries or on TV. We all know of the horrible devastation that they can create, how they have the potenti...

Creating Your Own Brand: Facts and Questions about Personal Branding That You Need to Know and Ask 2 Mar 2012 | 08:16 am

Personal branding and brand identity are concepts that you need to become familiar with. Creating your own brand is of profound importance in today’s business world. Additionally, your personal brand ...

Creating Brand Equity: The Future of Business Depends Upon – You! 28 Feb 2012 | 04:56 am

Click Above Headline To See Video… This world is filled with opportunities for those that understand the vast importance of developing brand equity. Regardless of the current economic conditions, you...

Using Mental, Human Capital to Create Business Capital 27 Jul 2011 | 05:40 pm

All businesses start with an idea…obviously. That idea may be just a little glimmer of a dream in the mind’s eye, yearning to be nurtured and brought to life. It may be a grandiose plan that demands t...

Everything That You Do Should Have Value to Add to Your Customers 14 Jul 2011 | 11:22 am

Everything that you do for your customers should have some inherent value added to it. You are selling a product that you would like to become quite popular, unless yours is the only one like it in th...

The Smallest Common Denominator: Defining and Finding Your Niche 24 Jun 2011 | 09:34 am

For some people, when they hear the name of any industry, they will see the big picture. The music industry for them will encompass not only the music that they listen to, but the way that the music i...

Why No One Pays Extra For Rudeness: Building Relationship Capital 8 Jun 2011 | 06:39 am

Everyone is always focusing on capital when they are discussing business. They need venture capital to get started. They need additional capital to keep going. What they are generally discussing, what...

Psychology in Marketing: Get Inside Your Customer’s Head to get Inside their Wallets 24 May 2011 | 06:00 am

Have you ever stopped to ask yourself why you made your last four purchases? Eliminate food, gas for your vehicle or prescription medications. Look at the four that are remaining. Why did you buy thos...

Known By Sight: Brand Image Importance 12 May 2011 | 08:28 am

Quick. Name three soda drinks. Did you have to think about it very hard, or did several names pop right up for you? Now, how did you come up with these names? Was it a matter of thinking of flavors of...

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