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TRAVEL & TOURISM – “Don’t Miss” Advice for Destination Marketers from DMAI2013 8 Aug 2013 | 12:51 am
The recent Destination Marketing Association International (DMAI) convention in Orlando gathered a savvy group of destination marketers for shared learning and networking. Recurring in many conversati...
Big Data Paralysis: 3 Tips for Avoiding the Trap 11 Jun 2013 | 12:37 am
Big data overload can paralyze decision-making. In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database mar...
FOR AGENCIES, 2 Key Steps to Creating a Shared Language of Success 22 May 2013 | 01:48 am
Have you ever tried to have a conversation with someone who doesn’t speak your language? If so, you know that much of your time is spent trying to find shared terms or gestures that can be understood ...
New Insights from Past Research 7 Sep 2012 | 06:36 pm
Time and resources are often the enemy of corporate research departments. Are you being asked to do more with less? Not only do you have to meet the demands of current information needs, but you hav...
Segmentation Typing Tools 17 Jul 2012 | 09:27 pm
Are you planning a new customer/market segmentation study? If so, discuss with your vendor, prior to conducting the study, its plans for developing the typing tool so you can be sure you will be able...
Join us for the AMA’s Advanced Research Techniques Forum 6 Jun 2012 | 10:08 pm
Join us for the AMA’s Advanced Research Techniques Forum – June 24th – 27th Seattle, WA The growth of our Practical Analytics™ service will be showcased in Seattle at the American Marketing Associati...
Bargains, exchange rates drive Canadians to Maine to shop and stay 31 May 2012 | 06:23 am
ate last October, James Gerety, general manager of the Bangor Mall, was driving on Bangor Mall Boulevard after leaving work, when he witnessed a Kodak moment: a sports utility vehicle with New Brunswi...
DPA to Continue Maine Tourism Research Program 16 Jan 2012 | 03:40 am
Kennebunk, ME January 12, 2012 – DPA, the travel & tourism brand of Digital Research, Inc., headquartered in Kennebunk, ME, today announced that it has again been awarded the research contract with ...
Digital Research, Inc. Adds to Staff 14 Sep 2011 | 03:38 am
Kennebunk, ME: Digital Research, Inc., (DRI), a Maine-based full-service marketing research firm, announces the addition of two professional staff at its Kennebunk location. Tony Pagliocco has joined...
Visit DRI at the MRA Corporate Researchers Conference 13 Sep 2011 | 02:56 am
Coming to Chicago for the MRA Corporate Researchers Conference? Visit Digital Research, Inc. (Booth #4) to say hello! Play our Logo Game and you could win a Kindle! Ask us about Stores to Stoves...