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Aircheck: How to Land TV News Coverage 15 Aug 2013 | 09:23 pm
The growth of social media may be getting all the headlines these days, but TV news is still big business. The morning show wars between NBC’s “Today” and ABC’s “Good Morning America” have never been ...
How Brands Are Using Game Mechanics to Drive Customer Loyalty 8 Aug 2013 | 09:00 pm
A criterion for successful businesses is getting and keeping the attention of customers and employees. Unfortunately, in a world of extreme multi-taskers and shrinking attention spans, capturing atten...
How To Name A Product Or Brand 7 Aug 2013 | 05:46 am
One of the best parts of starting a business or inventing a product is deciding what you’re going to call it. Just like the pending arrival of a wee babe, or the adoption of a too-cute-for-words puppy...
How To Accelerate Your SEO By Making Friends With PR and Social 2 Aug 2013 | 08:00 pm
As mentioned in my last post on the evolution of SEO, Google’s Penguin and Panda updates have made it harder for brands to be successful in the search landscape if they are practicing SEO in a vacuum....
Did the DVR Kill the Television Star? 31 Jul 2013 | 08:00 pm
The DVR was predicted to revolutionize the television world but did it? In 2005, back in the Stone Age when industry publications were actually printed, I wrote an article for Mediaweek. In the articl...
Public Relations/Social Media Interns Wanted (Fall 2013) 27 Jul 2013 | 02:35 am
We are looking for two fall interns to support our Reputation team with public relations and social media experience. Here’s our list of must haves: A communications, journalism or English major in pr...
Three Ways to Make Conference Panels Better 24 Jul 2013 | 07:00 pm
How many panels have you attended over the past few years of conference attendance? A bunch, right? And how many were any good? In my experience, panels tend to drift and don’t provide a whole of meat...
Hiring a Web Developer 16 Jul 2013 | 10:19 pm
We are currently looking to a hire a Web Developer to join the i.d.e.a. team. We need a computer whiz fluent in javascript, HTML and CSS who can get creative with front end web development. Check out ...
Blending Public Relations and Social Media… the new Social Relations 12 Jul 2013 | 09:58 pm
Public relations and social media are considered separate but complementary disciplines, and as illustrated in Indra’s recent post, “The Digital Three Way“, integration is essential for increasing vis...
How to Get a Job Writing TV Commercials 4 Jul 2013 | 03:20 am
[Author's note: This post applies to any type of scripted commercial video, not just TV spots.] If you’ve ever watched a commercial and thought, “I could write one of those,a” you’re probably correct....
