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The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant 14 Sep 2012 | 10:03 pm
Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s imp...
Call Center Software for e-Commerce Sites 30 Aug 2012 | 08:48 pm
Running an e-Commerce site is difficult. Customer service can be a challenge. Combining the two proves even more taxing. Call center software is a great option for busy e-Comm sites that have more cus...
Protecting Your Brand in Affiliate Marketing 28 Aug 2012 | 10:36 pm
Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers us...
Too Many Cooks in the Kitchen? 27 Aug 2012 | 10:04 pm
This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are ea...
Self-Hosted or Third Party? The New Buy vs. Build Debate 4 Aug 2012 | 02:13 am
Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money o...
Google, Rich Snippets, and Miva Merchant 1 Feb 2012 | 11:52 am
I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we u...
Happy New Year, I’ve Missed You! 3 Jan 2012 | 06:30 am
Image via Wikipedia Well, readers, how many of you do I have left? I just got home from teaching a Zumba class, and patting myself on the back for accomplishing one of my New Year’s resolutions for l...
Viral Marketing for B2B Stores 2 Aug 2011 | 02:30 am
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than...
What Your Customer Service Email Says About Your Business 22 Jul 2011 | 03:50 am
Customer Service Emails As e-commerce businesses, we have a variety of reasons to email our customers. These emails include order confirmations, shipping notifications, customer service response emai...
ROI Metrics vs. How You Feel 14 Jul 2011 | 04:13 am
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best always has been, “there are lies, damn lies and then...
